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  • January 2016
  • Case

Acxiom

By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details
Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States
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  • 2009
  • Other Unpublished Work

When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

By: Santiago Mingo and Tarun Khanna
What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
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  • Research Summary

The new property: computational property, intellectual property, and cyberspace

The objective of this project is to design ownership regimes for property located in cyberspace, such as websites, links for e-travel, applets that run on distant processors, and other related computational species. The driving assumption of the project is that the... View Details
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry
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  • June 1987 (Revised September 1997)
  • Case

Mebel, Doran & Co.

By: Samuel L. Hayes III
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
Keywords: Ethics; Decision Choices and Conditions; Investment Banking; Mergers and Acquisitions; Crisis Management; Banking Industry; Financial Services Industry
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  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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  • March 2018
  • Teaching Note

Augmedix

By: Frank V. Cespedes
Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details
Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States
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  • 14 Feb 2012
  • Working Paper Summaries

Relational Contracts and Organizational Capabilities

Keywords: by R. Gibbons & R. Henderson
  • April 2023
  • Article

Inattentive Inference

By: Thomas Graeber
This paper studies how people infer a state of the world from information structures that include additional, payoff-irrelevant states. For example, learning from a customer review about a product’s quality requires accounting for the reviewer’s otherwise irrelevant... View Details
Keywords: Cognition and Thinking; Information Types; Behavior; Knowledge Acquisition
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  • September 2016 (Revised September 2017)
  • Case

Collage.com: Scaling a Distributed Organization

By: Christopher Stanton and Shikhar Ghosh
Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and... View Details
Keywords: Remote Work; Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy; Consumer Products Industry; Service Industry
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  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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  • April 2007
  • Compilation

AOL/Time Warner: To Merge or Demerge?

By: David J. Collis and Troy Smith
This is a compilation of four analyst reports about the AOL/Time Warner merger of 2001. The first half cites three reports released in 2000, around the time the merger was announced, which give the logic and justifications for the merger. The second half is taken from... View Details
Keywords: Mergers and Acquisitions; Reports; Business Divisions; Media and Broadcasting Industry; Entertainment and Recreation Industry
Related
  • Research Summary

1. When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

Joint work with Tarun Khanna (Strategy Unit, Harvard Business School).

Abstract: What is the impact of a state-led industrial policy program on entrepreneurial activity, industry... View Details

  • January 2017 (Revised March 2017)
  • Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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  • October 2014
  • Article

Industrial Policy and the Creation of New Industries: Evidence from Brazil's Bioethanol Industry

By: Santiago Mingo and Tarun Khanna
Industrial policy programs are frequently used by governments to stimulate economic activity in particular sectors of the economy. This study explores how an industrial policy program can affect the creation and evolution of an industry and, ultimately, the long-term... View Details
Keywords: Economic Sectors; Policy; Economic Growth; Government and Politics; Energy Sources; Green Technology Industry; Energy Industry; Brazil
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  • 2022
  • Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

current chapter, we build on a conceptualization of teams as information-processing systems and highlight reflexivity as a critical information processing activity. Specifically, we describe the relationship of team reflexivity to team... View Details
Keywords: Dina Gerdeman
  • March 2020
  • Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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  • January – February 2008
  • Article

The Dangers of Wishful Thinking

By: Richard S. Tedlow and David Ruben
Too many U.S. businesses (including tires, super-markets, and information technology) have been infected with the disease of denial. The answer? In Lincoln's words, “We must disenthrall ourselves.” View Details
Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Leadership; Growth and Development Strategy; Success; Behavior; Cognition and Thinking
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  • Teaching Interest

Economics of Entrepreneurship and Venture Capital

Designed for Harvard College sophomores.

Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details

Keywords: Entrepreneurship; Entrepreneurial Finance; Entrepreneurship And Strategy; Venture Capital

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