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-
All HBS Web
(12,588)
- People (20)
- News (1,652)
- Research (8,999)
- Events (24)
- Multimedia (42)
- Faculty Publications (7,440)
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- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an...
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Keywords:
Change;
Global Strategy;
Industry Structures;
Alliances;
Competitive Strategy;
Health Disorders;
Pharmaceutical Industry
Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
- November–December 2016
- Article
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry
By: Yongwook Paik and Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of...
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Keywords:
Patent Wars;
Patent Litigation;
Intellectual Property (IP) Enforcement;
Institutions;
Patent Thicket;
Smartphone;
Patents;
Corporate Strategy;
Mobile Technology
Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry." Organization Science 27, no. 6 (November–December 2016): 1397–1416.
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how...
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Keywords:
Marketing Communication;
Advertising;
Promotion;
Social Media;
Digital Media;
Viral Advertising;
Marketing;
Communications Industry;
North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- 2013
- Book
Entrepreneurship and Multinationals: Global Business and the Making of the Modern World
By: Geoffrey Jones
This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,...
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Keywords:
FDI;
Economic History;
Business History;
Industrial Organization;
Chinitz;
Agglomeration;
Clusters;
Cities;
Mines;
Globalization;
Entrepreneurship;
Government and Politics;
Banking Industry;
Banking Industry;
Banking Industry;
Banking Industry;
Banking Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America
Jones, Geoffrey. Entrepreneurship and Multinationals: Global Business and the Making of the Modern World. Northampton, MA: Edward Elgar Publishing, 2013.
- 2003
- Working Paper
Market Discipline in the Thrift Industry and the Cost of Deposit Insurance
By: Benjamin C. Esty and C. Y. Baldwin
- March 2018 (Revised August 2018)
- Case
Matching Markets for Googlers
By: Bo Cowgill and Rembrand Koning
This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals...
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Keywords:
People Analytics;
Google;
Labor Market;
Staffing;
Market Design;
Marketplace Matching;
Selection and Staffing;
Goals and Objectives;
Technology Industry;
United States
Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
- August 2015
- Article
Dollar Funding and the Lending Behavior of Global Banks
By: Victoria Ivashina, David S. Scharfstein and Jeremy C. Stein
A large share of dollar-denominated lending is done by non-U.S. banks, particularly European banks. We present a model in which such banks cut dollar lending more than euro lending in response to a shock to their credit quality. Because these banks rely on wholesale...
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Keywords:
Banks;
Global Banks;
Credit Supply;
Dollar Funding;
International Finance;
Banks and Banking;
Banking Industry
Ivashina, Victoria, David S. Scharfstein, and Jeremy C. Stein. "Dollar Funding and the Lending Behavior of Global Banks." Quarterly Journal of Economics 130, no. 3 (August 2015): 1241–1281.
- April 2010 (Revised February 2014)
- Supplement
The Kaesong Industrial Complex (B): Global Manufactures GmBH's Dilemma
By: Dante Roscini, Eric Werker and Han-koo Yeo
Roscini, Dante, Eric Werker, and Han-koo Yeo. "The Kaesong Industrial Complex (B): Global Manufactures GmBH's Dilemma." Harvard Business School Supplement 710-023, April 2010. (Revised February 2014.)
- February 2013
- Teaching Note
SANY: Going Global (TN)
By: Rajiv Lal
- Research Summary
Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity
Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries. This is because institutional voids undermine core components of the traditional PE business model. I am examining how resources shape strategy...
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- 2017
- Chapter
Globalization in Historical Perspective
By: Pankaj Ghemawat and Geoffrey Jones
This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave...
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Keywords:
International Business;
International Marketing;
History;
Marketing;
Investment;
Trade;
Globalization
Ghemawat, Pankaj, and Geoffrey Jones. "Globalization in Historical Perspective." Chap. 3 in The Laws of Globalization and Business Applications, by Pankaj Ghemawat, 56–81. New York: Cambridge University Press, 2017.
- 1989
- Chapter
Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry
By: Gary P. Pisano and Paul Mang
Keywords:
Product Development;
Innovation Strategy;
Knowledge Management;
Industry Structures;
Biotechnology Industry
Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
- March 1990 (Revised October 1990)
- Case
Liz Claiborne, Inc. and Ruentex Industries Ltd.
Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with...
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Keywords:
Marketing Strategy;
Supply Chain Management;
Relationships;
Cooperation;
Apparel and Accessories Industry
Flaherty, Marie-Therese M., and Jill S. Dalby. "Liz Claiborne, Inc. and Ruentex Industries Ltd." Harvard Business School Case 690-048, March 1990. (Revised October 1990.)
- Research Summary
Public Policy and Markets
By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,...
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- December 2011
- Article
Globalization and Beauty: A Historical and Firm Perspective
By: G. Jones
This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some...
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Keywords:
Globalization;
Business Ventures;
Trends;
Societal Protocols;
Value;
Brands and Branding;
Perception;
Entrepreneurship;
Beauty and Cosmetics Industry
Jones, G. "Globalization and Beauty: A Historical and Firm Perspective." Ou Mei yan jiu [EurAmerica] 41, no. 4 (December 2011): 885–916.
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 2020
- Chapter
The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road
By: William C. Kirby
Kirby, William C. "The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road." Chap. 1 in China and Europe on the New Silk Road: Connecting Universities Across Eurasia, edited by Marijk C. van der Wende, William C. Kirby, Nian Cai Liu, and Simon Marginson, 18–32. Oxford University Press, 2020.
- August 2005 (Revised January 2012)
- Case
McKinsey and the Globalization of Consultancy
By: Geoffrey G. Jones and Alexis Lefort
Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first...
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Keywords:
History;
Demand and Consumers;
Strategy;
Globalized Firms and Management;
Service Operations;
Consulting Industry
Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)