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Show Results For
-
All HBS Web
(1,086)
- People (3)
- News (241)
- Research (362)
- Events (1)
- Multimedia (1)
- Faculty Publications (218)
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
University of Southern California and eventually as a Ph.D. student at MIT’s Sloan School of Management. But it didn’t mean abandoning lessons about identity and value he remembers from his formative years in Los Angeles. As an assistant professor of business...
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Keywords:
by Christina Pazzanese, Harvard Gazette
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline View Details
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
View Details
Keywords:
Brands;
Brand & Product Management;
Big Data;
"Marketing Analytics";
Consumer Behavior;
Predictive Analytics;
Forecasting;
Preferences;
Operation Management;
Distribution Channels;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Forecasting and Prediction;
Data and Data Sets;
Retail Industry;
Retail Industry;
Retail Industry;
United States;
North America
- 05 Feb 2007
- News
Chimerical? Think Again
- December 2018 (Revised June 2019)
- Case
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate...
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Keywords:
Brands and Branding;
Growth and Development;
Management Systems;
Business Processes;
Leadership;
Transition;
Food and Beverage Industry;
Food and Beverage Industry
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
- 2017
- Working Paper
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated...
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Keywords:
Marketing Strategy;
Industry Growth;
Transformation;
Perception;
Food and Beverage Industry;
United States
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
- December 2020
- Supplement
France Télécom (C): An Unprecedented Trial
In the C case we learn that former CEO Didier Lombard, Deputy Chief Executive Louis-Pierre Wenes, Human Resources Head Olivier Barberot and France Telecom itself were charged for institutional harassment by French authorities, a first for a CAC 40 company. In December...
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Keywords:
Human Behavior;
Human Dignity;
Human Resource Practices;
Corporate Change And Sustainability;
Corporate Culture;
Strategic Corporate Decisions;
Strategic Change;
Strategic Decision Making;
Emotion;
Management Challenges;
Corporate Accountability;
Organizational Culture;
Human Resources;
Crisis Management;
Law;
Courts and Trials;
Labor;
Labor and Management Relations;
Management Practices and Processes;
Employees;
Well-being;
Telecommunications Industry;
Europe;
European Union
Montgomery, Cynthia A., and Ashley V. Whillans. "France Télécom (C): An Unprecedented Trial." Harvard Business School Supplement 721-422, December 2020.
- December 1996 (Revised February 1998)
- Case
Colorscope, Inc.
By: V.G. Narayanan and Joseph Cha
A small company in the graphic arts business faces severe price competition. The company must respond by cutting costs and making process improvements.
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Keywords:
Cost Management;
Price;
Business Processes;
Performance Improvement;
Competition;
Fine Arts Industry
Narayanan, V.G., and Joseph Cha. "Colorscope, Inc." Harvard Business School Case 197-040, December 1996. (Revised February 1998.)
- August 2022
- Case
SuperRare: Turning an NFT Marketplace into a DAO
By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...
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Keywords:
NFTs;
Crypto Economy;
Alternative Assets;
DAOs;
Arts;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Information Technology;
Technology Adoption;
Internet and the Web;
Digital Platforms;
Innovation and Invention;
Technological Innovation;
Disruptive Innovation;
Finance;
Currency;
Investment;
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Network Effects;
Market Design;
Market Transactions;
Market Timing;
Web Services Industry;
North and Central America;
United States
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
- 2011
- Teaching Note
Founder's Group Diversification (TN)
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...
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McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification (TN)." Tsinghua University Teaching Note, 2011.
- 05 Jun 2007
- First Look
First Look: June 5, 2007
baffle them with fine print? Because bewildered customers, who often make bad purchasing decisions, can be highly profitable. Most firms that profit from customers' confusion are on a slippery slope. Over time, their customer-centric...
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Keywords:
Martha Lagace
- July 2001
- Supplement
Delamere Vineyard
Richard Richardson, owner and manager of Delamere Vineyard in Piper's River, Tasmania, Australia, tours his vineyard and explains the process of making wine. He also describes the feelings of satisfaction and accomplishment that come from producing a fine product.
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Keywords:
Plant-Based Agribusiness;
Production;
Satisfaction;
Agriculture and Agribusiness Industry;
Australia
West, Jonathan, and Christian G. Kasper. "Delamere Vineyard." Harvard Business School Video Supplement 602-801, July 2001.
Malcolm S. Salter
Malcolm Salter has been a member of the Harvard Business School faculty since 1967. His teaching and research focus on issues of corporate strategy, organization, and governance.
In addition to teaching at HBS, he has held faculty positions at the Harvard... View Details
- 2012
- Book
The Rise of the Modern Firm
By: Geoffrey Jones and Walter A. Friedman
This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they...
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Jones, Geoffrey, and Walter A. Friedman, eds. The Rise of the Modern Firm. Northampton, MA: Edward Elgar Publishing, 2012.
- 2011
- Case
Founder's Group Diversification
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...
View Details
McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification." Tsinghua University Case, 2011.
- 19 May 2009
- First Look
First Look: May 19, 2009
provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through the crisis and in defining how business...
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Keywords:
Martha Lagace
- 17 Feb 2023
- Blog Post
Five Ways to Rethink Your Job Description
Crafting a simple yet effective job description is a fine art. Many organizations miss the golden opportunity to write job descriptions that encompass the essence of their workplace, convey what makes them unique, and describe the...
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Keywords:
All Industries
- October 2019 (Revised December 2019)
- Case
Swizz Beatz and Alicia Keys: A Power Couple
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...
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Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Music Industry;
Music Industry;
Music Industry
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)