Publications

October 2016
Case

Elon Musk: Balancing Purpose and Risk

By: Shikhar Ghosh and Sarah Mehta

The case is used to illustrate the place of ‘Purpose’ versus financial risk and returns in a founder’s objectives. It also addresses personal risk profile of different founders, and when paired with the Risk Tolerance Exercise, it enables evaluating one’s own appetite... View Details

Keywords: Electric Vehicle; Solar Power; Vision; Trade-offs; Leadership; Mission and Purpose; Risk and Uncertainty; Entrepreneurship; Failure; United States; North America

October 1988 (Revised May 1989)
Case

General Electric: Consumer Electronics Group

By: David J. Collis and Nancy Donohue

Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details

Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Electronics Industry

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01 Jun 1998
News

Generation Next

"Since well before biblical times, the basic unit of commerce has been the family," explains HBS senior lecturer John A. Davis, coauthor of Generation to Generation: Life Cycles of the Family Business, who helped create the program.... View Details

01 Jun 2007
News

Power Trip

factors in how people gain access to power that have changed in ways that reflect how the country as a whole is evolving.” How did you develop the data that Paths to Power is based on? If you study art,... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services

14 Jan 2022
News

Power Play

it’s a chance to make real and lasting environmental change. “Obviously, we think we can make money for our investors,” says Graziano, “but it’s also about really being able to change the electrical grid. It’s a legacy that will last... View Details

01 Sep 2014
News

Convening Power

A significant new structure will open in 2018 on the HBS campus, designed to harness the energy, creativity, and ideas of the thousands of students, faculty, alumni, and leaders of all kinds who convene at the School each year. The facility, to be named Klarman Hall in... View Details

May 2006 (Revised February 2012)
Case

General Electric's 20th Century CEOs (Abridged)

By: Nitin Nohria, Anthony J. Mayo and Mark Benson

General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details

Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style

March 2002 (Revised July 2004)
Case

RWE and the Proposal for a German Electricity Regulator

In April 2001, Dietmar Kuhnt, CEO of the German energy giant RWE, had to make a decision that would affect his company's future. Profits in the electricity sector depended heavily on regulatory rules that influenced industry structure and pricing. RWE had emerged... View Details

Keywords: Energy Generation; Governance Compliance; Business Strategy; Energy Industry; Germany

August 2017 (Revised December 2017)
Case

Accounting for Nuclear Power Provisions at RWE

By: Paul Healy and Jonas Heese

In early 2016, RWE, a utility that operates nuclear power plants in Germany, came under scrutiny from regulators and the media over the adequacy of its provisions for costs of decommissioning and dismantling (D&D) its nuclear power plants. Accounting standards required... View Details

Keywords: Liabilities; Provisions For Long-term Obligations; Discounting; Accounting; Energy Generation; Energy Industry; Germany

Keywords: GE; General Electric; Jack Welch; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing

01 Jun 2005
News

Cultural Revolution at GE

Jeffrey Immelt (MBA ’82) had a tough act to follow when he took over as GE chairman and CEO in September 2001 from the legendary Jack Welch. Ever since, Immelt has been on a mission to transform the $152 billion industrial and finance behemoth from one famously... View Details

October 2010
Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori

The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details

Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry

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07 Aug 2015
Research & Ideas

Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?

capitalist Ray Rothrock discuss the case for using the next generation of nuclear power to combat the dual challenges of climate change and energy poverty (the lack of access to sufficient energy sources in... View Details

Keywords: by Carmen Nobel; Energy; Utilities

01 Sep 2004
News

Across HBS Generations

Every autumn, more than 1,000 alumni and their guests visit HBS for class reunions. They return for the academic and social events, of course, and to reconnect with classmates. But there is another powerful pull as well — something to do... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

April 2024
Teaching Note

'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-107. Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case... View Details

Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada

March 2024 (Revised April 2024)
Case

“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners

By: Rosabeth M. Kanter and Jacob A. Small

Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric... View Details

Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada