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  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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  • August 2017
  • Article

Should Governments Invest More in Nudging?

By: Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon and Steven Galing
Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes... View Details
Keywords: Nudge; Nudge Unit; Choice Architecture; Behavioral Science; Behavioral Economics; Savings; Pension Plan; Education; College Enrollment; Energy; Electricity Usage; Preventive Health; Influenza Vaccination; Flu Shot; Open Materials; Behavior; Governance; Economics; Policy; Power and Influence
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  • Article

Chris Argyris (1923–2013)

By: Amy C. Edmondson
Chris Argyris, a pioneer in the fields of organization development, organizational learning, and action science, passed away on November 16, 2013. Argyris was born in Newark, New Jersey, on July 16, 1923, to Greek immigrant parents, and grew up in Irvington, New... View Details
Keywords: Business History; Personal Development and Career
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  • 25 May 2016
  • News

Professor John Beshears on how the nudge movement can improve healthy behavior

  • 25 May 2016
  • Video

Professor John Beshears on how the nudge movement can improve healthy behavior

  • 30 Aug 2006
  • Op-Ed

The Compensation Game

in setting executive pay, as we document in our research, directors have not been guided solely by the interests of shareholders. Instead, they have had various economic incentives, reinforced by social and View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
  • 28 Jan 2011
  • News

Something for the weekend

  • 2016
  • Working Paper

Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference

By: Scott Duke Kominers, Xiaosheng Mu and Alexander Peysakhovich
Human information processing is often modeled as costless Bayesian inference. However, research in psychology shows that attention is a computationally costly and potentially limited resource. We study a Bayesian individual for whom computing posterior beliefs is... View Details
Keywords: Behavior; Cognition and Thinking; Economics
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  • 24 Oct 2014
  • Working Paper Summaries

Individual Experience of Positive and Negative Growth Is Asymmetric: Global Evidence from Subjective Well-being Data

Keywords: by Jan-Emmanuel De Neve, George W. Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos & Michael I. Norton
  • Research Summary

Choice, Rationality and Welfare Measurement

By: Jerry R. Green
For the past century, economists have used the hypothesis that individual choice is based on rationality in their calculations of individual and collective welfare. The central ideas are that actual market choice reveal underlying preferences, and with a good set of... View Details
  • December 2010
  • Article

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro
The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a... View Details
Keywords: Price; Product; Information; Zambia
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  • 28 Apr 2015
  • News

Beyond the Classroom

  • September 2012 (Revised September 2012)
  • Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder
The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details
Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru
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  • 30 Jan 2006
  • Research & Ideas

Looking Behind Bad Decisions

African government take a stand against an effective AIDS treatment drug? The inability of government to make wise tradeoffs—give up small losses for much larger gain—has been investigated by HBS professor Max Bazerman and his research colleagues for years. Much of... View Details
Keywords: by Manda Salls
  • 03 Oct 2007
  • Research & Ideas

Dealing with the ‘Irrational’ Negotiator

less attractive option. What was the result? The employee dropped the suit. When Deepak was in graduate school, an economics professor began his first day of class with the following statement: "I want you all to remember... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
  • 27 Mar 2014
  • HBS Seminar

Joshua Margolis, Harvard Business School

  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

here’s one that David Laibson and John List use in a recent article: “Behavioral economics uses variants of traditional economic assumptions (often with a psychological... View Details
Keywords: by Dina Gerdeman

    Jeffrey T. Polzer

    Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across organizational networks to accomplish their individual and collective... View Details

    • 20 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 20

    background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52757 forthcoming Journal of Financial Economics... View Details
    Keywords: Sean Silverthorne

      Michael Beer

      MICHAEL BEER

      Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details