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Show Results For
-
All HBS Web
(900)
- People (1)
- News (190)
- Research (592)
- Events (5)
- Multimedia (1)
- Faculty Publications (248)
- December 2011
- Case
Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters
Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The...
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Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters." Harvard Business School Case 812-102, December 2011.
- December 2011
- Case
Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The...
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Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
Michael L. Tushman
Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details
- December 2011
- Case
Keurig and Green Mountain Coffee Roasters
Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee...
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Marshall, Paul W., Thomas R. Eisenmann, Shikhar Ghosh, and Lauren Barley. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Case 812-101, December 2011.
- October 2011
- Supplement
An Interview with Jack Hughes, Founder and Chairman of TopCoder
By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who...
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Keywords:
Growth and Development;
Technological Innovation;
Problems and Challenges;
Motivation and Incentives;
Competition;
Online Technology;
Information Technology Industry
Garvin, David A. "An Interview with Jack Hughes, Founder and Chairman of TopCoder." Harvard Business School Video Supplement 312-708, October 2011.
- 22 Nov 2019
- HBS Seminar
Edward Glaeser (Paper Joint with Naomi Hausman), Harvard University
- August 2017 (Revised January 2023)
- Case
Enel: The Future of Energy
By: Mark R. Kramer and Bhanuteja Nadella
Enel has transformed from the Italian state-owned energy monopoly into a global leader in renewable energy and shared value creation. Through its open innovation model, the company has catapulted to the cutting edge of electric mobility and distributed power...
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Keywords:
Energy Generation;
Renewable Energy;
Growth and Development Strategy;
Strategic Planning;
Energy Industry
Kramer, Mark R., and Bhanuteja Nadella. "Enel: The Future of Energy." Harvard Business School Case 718-414, August 2017. (Revised January 2023.)
- September 2007 (Revised October 2010)
- Case
DermaCare: Zapping Zits Directly
By: Richard G. Hamermesh and Lauren Barley
DermaCare has developed an innovative new product for the treatment of acne that they hope to sell to consumers via direct-response television. The unconventional nature of the product and its distribution has led the company to seek angel financing. The Silicon Valley...
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Keywords:
Decision Choices and Conditions;
Venture Capital;
Investment;
Innovation and Invention;
Product;
California
Hamermesh, Richard G., and Lauren Barley. "DermaCare: Zapping Zits Directly." Harvard Business School Case 808-064, September 2007. (Revised October 2010.)
- July 2017 (Revised March 2019)
- Technical Note
The Future of Mobility: Economic, Environmental, and Social Implications
By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...
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Keywords:
Oil & Gas;
Automobile Manufacturing;
Technological And Scientific Innovation;
Mobility;
Inequality;
Electric Vehicles;
Ride-sharing;
Ambidexterity;
Transformation;
Disruption;
Change;
Technological Innovation;
Transportation;
Equality and Inequality;
Auto Industry;
Technology Industry;
Transportation Industry;
Distribution Industry
Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
- August 2000 (Revised February 2002)
- Case
Arepa
By: Jay O. Light and Daniel J. Green
This case illustrates the importance of structuring negotiations with large companies and investors that are critical to a start-up's success. It depicts a firm with innovative technology that contracts with giant companies in order to survive. It also demonstrates how...
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Keywords:
Negotiation;
Organizational Structure;
Entrepreneurship;
Technological Innovation;
Business or Company Management;
Business Model;
Partners and Partnerships;
Business Startups
Light, Jay O., and Daniel J. Green. "Arepa." Harvard Business School Case 201-008, August 2000. (Revised February 2002.)
- 14 Jan 2020
- News
Le silicium fondu, la batterie de demain?
- March 2002 (Revised May 2010)
- Case
Apple Stores
This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in...
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Keywords:
Competitive Advantage;
Marketing Channels;
Consumer Behavior;
Innovation and Invention;
Computer Industry;
Retail Industry
Wathieu, Luc R., and Kevin Morris. "Apple Stores." Harvard Business School Case 502-063, March 2002. (Revised May 2010.)
- October 2011
- Supplement
Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11
By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who...
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Keywords:
Business Model;
Growth and Development;
Technological Innovation;
Problems and Challenges;
Motivation and Incentives;
Competition;
Online Technology;
Information Technology Industry
Garvin, David A. "Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11." Harvard Business School Video Supplement 312-709, October 2011.
- 11 Jun 2013
- First Look
First Look: June 11
non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which companies can execute marketing with low...
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Keywords:
Carmen Nobel
- October 2013 (Revised January 2015)
- Case
The Slingshot: Improving Water Access
By: John A. Quelch, Margaret L. Rodriguez and Carin-Isabel Knoop
In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to...
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Keywords:
Water;
Public Health;
Health Care;
Slingshot;
Dean Kamen;
DEKA;
Coca-Cola;
Developing Markets;
Freestyle;
Safety;
Natural Environment;
Pollutants;
Health;
Distribution Channels;
Developing Countries and Economies;
Innovation and Invention;
Africa;
Latin America;
South America;
Asia
Quelch, John A., Margaret L. Rodriguez, and Carin-Isabel Knoop. "The Slingshot: Improving Water Access." Harvard Business School Case 514-007, October 2013. (Revised January 2015.)
Omar I. Asensio
Omar I. Asensio is a Visiting Fellow with the Institute for the Study of Business in Global Society (BiGS) at the Harvard Business School. He is an Associate Professor and Director of the Data Science & Policy Lab at the Georgia Institute of... View Details
- December 2006 (Revised December 2008)
- Case
Wireless Generation
Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in...
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Keywords:
Joint Ventures;
Education;
Government Legislation;
Growth and Development Strategy;
Product Development;
Business and Government Relations;
Education Industry
Childress, Stacey M., and Sophie Elizabeth Lippincott. "Wireless Generation." Harvard Business School Case 307-049, December 2006. (Revised December 2008.)
- 22 May 2012
- First Look
First Look: May 22
http://www.hbs.edu/research/pdf/11-100.pdf Open Innovation and Organizational Boundaries: The Impact of Task Decomposition and Knowledge Distribution on the Locus of Innovation...
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Keywords:
Sean Silverthorne
- November 2011
- Case
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption....
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Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.