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Show Results For
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All HBS Web
(629)
- News (154)
- Research (333)
- Events (5)
- Multimedia (5)
- Faculty Publications (138)
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
By: Craig James Chapman and Thomas J. Steenburgh
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
Keywords:
Performance Expectations;
Earnings Management;
Marketing Strategy;
Financial Reporting;
Brands and Branding;
Food and Beverage Industry
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
- May 5, 2020
- Article
Why the Crisis Is Putting Companies at Risk of Losing Female Talent
By: Colleen Ammerman and Boris Groysberg
There has been a massive shift in how work gets done inside many companies and the global pivot to working remotely will likely change how many think about face time and rigid work schedules. Might these changes benefit women? The authors argue that will depend on how...
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Keywords:
Coronavirus Pandemic;
Remote Work;
Flexible Work Arrangements;
Health Pandemics;
Employees;
Working Conditions;
Gender
Ammerman, Colleen, and Boris Groysberg. "Why the Crisis Is Putting Companies at Risk of Losing Female Talent." Harvard Business Review Digital Articles (May 5, 2020).
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- July–August 2021
- Article
Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes
By: Annamaria Conti and Maria P. Roche
We assess the heterogeneous impact of economic downturns on individuals’ decisions to bring high-technology ideas to the market in the form of new ventures. We thereby examine how worsening labor market conditions influence individuals’ opportunity costs of starting...
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Keywords:
Necessity Entrepreneurship;
Economic Conditions;
Recessions;
High-tech Startups;
Opportunity Costs;
Entrepreneurship;
Economic Slowdown and Stagnation;
Business Startups;
Information Technology;
Performance;
Labor
Conti, Annamaria, and Maria P. Roche. "Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes." Organization Science 32, no. 4 (July–August 2021): 965–986.
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- December 2006
- Case
Vipp A/S
By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an...
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Austin, Robert D., and Daniela Beyersdorfer. "Vipp A/S." Harvard Business School Case 607-052, December 2006.
- October 31, 2023
- Article
Research: Can a More Detailed LinkedIn Profile Boost Your Salary?
By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive...
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Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
- 20 Oct 2022
- News
Envy, the Happiness Killer
- April 2021
- Article
Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?
By: Hayley Blunden and Andrew Brodsky
Email and text-based communication have become ubiquitous. Although recent findings indicate emotional equivalence between face-to-face and email communication, there is limited evidence of nonverbal behaviors in text-based communication, especially the kinds of...
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Keywords:
Attributions;
Nonverbal Behavior;
Computer-mediated Communication;
Communication;
Emotions
Blunden, Hayley, and Andrew Brodsky. "Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?" Personality and Social Psychology Bulletin 47, no. 4 (April 2021): 565–579. (https://doi.org/10.1177/0146167220936054.)
- December 2013
- Article
Land Politics and Local State Capacities: The Political Economy of Urban Change in China
By: Meg Rithmire
Despite common national institutions and incentives to remake urban landscapes to anchor growth, generate land-lease revenues, and display a capacious administration, Chinese urban governments exhibit varying levels of control over land. This article uses a paired...
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Keywords:
China;
Land Politics;
Urban Planning;
Local Government;
Northeast China;
Property Rights;
Urban Development;
Property;
Government and Politics;
China
Rithmire, Meg. "Land Politics and Local State Capacities: The Political Economy of Urban Change in China." China Quarterly, no. 216 (December 2013): 872–895.
- Article
Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps
By: Claudia Engel, Jonathan Rodden and Marco Tabellini
Choropleth disease maps have become an important tool for informing the public about the risks posed by COVID-19. In a survey conducted in the U.S. state of Georgia in June 2020, we randomly assigned respondents to view either of two maps. The first one reported...
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Engel, Claudia, Jonathan Rodden, and Marco Tabellini. "Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps." Science Advances 8, no. 11 (March 18, 2022).
- 2024
- Article
Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior
By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with...
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Keywords:
Price;
Health Care and Treatment;
Communication Technology;
Technology Adoption;
Customer Focus and Relationships;
Health Industry
Zhao, Olivia, and Anna D Sinaiko. "Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior." Academy of Management Best Paper Proceedings 2024, no. 1 (2024).
- March 2021
- Article
Parental Burnout Around the Globe: A 42-Country Study
By: Isabelle Roskam, Joyce Aguiar, Ege Akgun, Gizem Arikan, Mariana Artavia, Herve Avalosse, Kaisa Aunola, Michael Bader, Claire Bahati, Elizabeth J. Barham, Elaine Besson, Wim Beyers, Emilie Boujut, Maria Elena Brianda, Anna Brytek-Matera, Neomie Carbonneau, Filipa Cesar, Bin-Bin Chen, Geraldine Dorard, Luciana Carla dos Santos Elias, Sandra Dunsmuir, Natalia Egorova, Nicolas Favez, Anne-Marie Fontaine, Heather Foran, Julia Fricke, Kaichiro Furutani, Laura Gallee, Myrna Gannage, Maria Gaspar, Lucie Godbout, Amit Goldenberg, James J. Gross, Maria Ancuta Gurza, Ruby Hall, Muhammad Aamir Hashmi, Ogma Hatta, Mai Helmy, Thi Van Hoang, Mai Trang Huynh, Emerence Kaneza, Taishi Kawamoto, Goran Knezevic, Bassantea Lodegaena Kpassagou, Ljiljana B. Lazarevic, Sarah Le Vigouroux, Astrid Lebert-Charron, Vanessa Leme, Gao-Xian Lin, Carolyn MacCann, Denisse Manrique-Millones, Marisa Marias, Maria Isabel Miranda-Orrego, Marina Miscioscia, Clara Morgades-Bamba, Seyyedeh Fatemeh Mousavi, Badra Moutassem-Mimouni, Ana Muntean, Hugh Murphy, Alexis Ndayizigiye, Josue Ngnombouowo Tenkue, Sally Olderbak, Sophie Ornawka, Fatumo Osman, Daniela Oyarce-Cadiz, Pablo A Perez-Diaz, Konstantinos V Petrides, Claudia Pineda-Marin, Katharina Prandstetter, Alena Prikhidko, Ricardo T Ricci, Fernando Salinas-Quiroz, Raquel Sanchez-Rodriguez, Ainize Sarrionandia, Celine Scola, Vincent Sezibera, Paola Silva, Alessandra Simonelli, Bart Soenens, Emma Sorbring, Matilda Sorkkila, Charlotte Schrooyen, Elena Stanculescu, Elena Starchenkova, Dorota Szczygiel, Javier Tapia, Thi Minh Thuy Tri, Melissa Tremblay, A. Meltem Ustandag-Budak, Maday Valdes Pacheco, Hedwig van Bakel, Lesley Verhofstadt, Jaqueline Wendland, Saengduean Yotanyamaneewong and Moira Mikolajczak
High levels of stress in the parenting domain can lead to parental burnout, a condition that has severe consequences for both parents and children. It is not yet clear, however, whether parental burnout varies by culture, and if so, why it might do so. In this study,...
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Keywords:
Exhaustion;
Culture;
Individualism;
Collectivism;
Prevalence;
Family and Family Relationships;
Values and Beliefs;
Global Range
Roskam, Isabelle, Joyce Aguiar, Ege Akgun, Gizem Arikan, Mariana Artavia, Herve Avalosse, Kaisa Aunola, Michael Bader, Claire Bahati, Elaine Besson, Wim Beyers, Emilie Boujut, Maria Elena Brianda, Anna Brytek-Matera, Neomie Carbonneau, Filipa Cesar, Bin-Bin Chen, Geraldine Dorard, Luciana Carla dos Santos Elias, Sandra Dunsmuir, Natalia Egorova, Nicolas Favez, Anne-Marie Fontaine, Heather Foran, Julia Fricke, Kaichiro Furutani, Laura Gallee, Myrna Gannage, Maria Gaspar, Lucie Godbout, Amit Goldenberg, Maria Ancuta Gurza, Ruby Hall, Muhammad Aamir Hashmi, Ogma Hatta, Mai Helmy, Thi Van Hoang, Mai Trang Huynh, Emerence Kaneza, Taishi Kawamoto, Goran Knezevic, Bassantea Lodegaena Kpassagou, Sarah Le Vigouroux, Astrid Lebert-Charron, Vanessa Leme, Gao-Xian Lin, Carolyn MacCann, Denisse Manrique-Millones, Marisa Marias, and Maria Isabel Miranda-Orrego. "Parental Burnout Around the Globe: A 42-Country Study." Affective Science 2, no. 1 (March 2021): 58–79.
- March 2017
- Article
Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm
By: Scott S. Wiltermuth, Lynne C. Vincent and F. Gino
Across six studies, people judged creative forms of unethical behavior to be less unethical than less creative forms of unethical behavior, particularly when the unethical behaviors imposed relatively little direct harm on victims. As a result of perceiving behaviors...
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Wiltermuth, Scott S., Lynne C. Vincent, and F. Gino. "Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm." Organizational Behavior and Human Decision Processes 139 (March 2017): 106–126.
- 2014
- Contribution
Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population
By: Tarun Khanna
In this paper, I review the concept of "institutional voids" that provides a way to understand the structure of emerging markets. These voids impede would-be buyers from getting together with would-be sellers, and hence compromise the functioning of markets....
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Khanna, Tarun. "Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population." Contribution to Multidisciplinary Insights from New AIB Fellows. Vol. 16, edited by Jean J. Boddewyn, 221–238. Research in Global Strategic Management. Bingley, UK: Emerald Group Publishing, 2014.
- September 2002 (Revised May 2003)
- Case
X-IT and Kidde (A)
By: Constance E. Bagley and David Lane
Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use--yet strong--escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the...
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Keywords:
Patents;
Negotiation Process;
Agreements and Arrangements;
Ethics;
Lawsuits and Litigation;
Business Startups;
Consumer Products Industry
Bagley, Constance E., and David Lane. "X-IT and Kidde (A)." Harvard Business School Case 803-041, September 2002. (Revised May 2003.)
- January 16, 2020
- Article
How Global Leaders Should Think About Solving Our Biggest Problems
By: Mark R. Kramer, Marc W. Pfitzer and Helge Mahne
The corporate social conscience will soon be on full display in Davos, Switzerland, where global leaders from business, government, and civil society will assemble on January 21 for the annual meeting of the World Economic Forum. Hundreds of millions of dollars will be...
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Keywords:
Corporate Social Responsibility and Impact;
Social Issues;
Global Range;
Partners and Partnerships;
Strategy
Kramer, Mark R., Marc W. Pfitzer, and Helge Mahne. "How Global Leaders Should Think About Solving Our Biggest Problems." Harvard Business Review Digital Articles (January 16, 2020).
- September 2023
- Case
Ada: Cultivating Investors
By: Reza Satchu and Patrick Sanguineti
Mike Murchison, co-founder and CEO of Ada, has an enviable dilemma. Launched in 2016 by Murchison and his co-founder David Hariri, Ada is an AI-native company that aims to revolutionize how businesses approach customer service. The company has already attracted a buzz,...
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Keywords:
Founder;
Fundraising;
Business Startups;
Decisions;
Entrepreneurship;
Venture Capital;
AI and Machine Learning;
Technology Industry
Satchu, Reza, and Patrick Sanguineti. "Ada: Cultivating Investors." Harvard Business School Case 824-090, September 2023.
- 30 Aug 2017
- News