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All HBS Web
(838)
- People (4)
- News (183)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
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- 01 Apr 2000
- News
A Place in the Sun
paradise enjoyed by Turtle Island Resort's fourteen guest couples. Fourteen couples, fourteen private beaches, each with its own cottage, or bure, designed and constructed according to the standards of traditional Fijian craftsmanship...
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Julia Hanna and Garry Emmons
- 16 Sep 2015
- News
Built for Speed
we could tap the wisdom of the crowd to help design them? When you start thinking about making cars this way, at some point you’ve ceased thinking about cars and started thinking about a modern alternative to mass production. People will...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely...
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- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in...
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- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject,...
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- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce...
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- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,...
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by Deborah Blagg; photo by David Zadig
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- 01 Sep 2007
- News
Riding It Out
chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a...
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- 01 Oct 1996
- News
Leading In a New Era
being brought on by the board at Liz Claiborne as vice chairman and COO in 1994. Founded in 1976 by fashion designer Liz Claiborne, her husband, Arthur Ortenberg, and two other partners, the tiny shop had rocketed to success in its first...
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Nancy O. Perry
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
Law School and Design School, this year's conference hosted over fifty speakers from business, government, and academia in the United States and Asia. Panels focused on the economic future of countries such as Taiwan, India, Japan, Korea,...
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- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after....
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- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As...
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- 15 Dec 2015
- News
Lovepop Woos The Sharks
Between two matching bids, the Boston-based company—which creates cards that open to reveal intricately designed 3D structures—chose Shark Kevin O’Leary’s $300,000 offer for 15% of the company. We talked to Rose about pitching the Sharks,...
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- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that...
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Susan Young
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
monumental but rather modest, and many architects did not design their final resting places. Light, Bright, Damn Near White: Stories and Reflections of a Multi-Racial Black Man’s Battles with Racism in America by Richard Lawrence (PMD 30,...
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- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger,...
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- 06 Dec 2021
- News
Rescue & Recovery
been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the...
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- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall...
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