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  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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    Jacob M. Cook

    Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.

    As a Cofounder and CEO of... View Details

    • 17 Oct 2019
    • Working Paper Summaries

    Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

    Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky
    • 23 May 2016
    • News

    The Biggest Challenges of Data-Driven Manufacturing

    • 2024
    • Working Paper

    Using LLMs for Market Research

    By: James Brand, Ayelet Israeli and Donald Ngwe
    Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
    Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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    • October 2021 (Revised December 2021)
    • Case

    Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

    By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
    As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details
    Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia
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    • 2023
    • Article

    Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten

    By: Himabindu Lakkaraju, Satyapriya Krishna and Jiaqi Ma
    The Right to Explanation and the Right to be Forgotten are two important principles outlined to regulate algorithmic decision making and data usage in real-world applications. While the right to explanation allows individuals to request an actionable explanation for an... View Details
    Keywords: Analytics and Data Science; AI and Machine Learning; Decision Making; Governing Rules, Regulations, and Reforms
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    • 17 Mar 2021
    • Working Paper Summaries

    Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

    Keywords: by Patrick J. Ferguson and Karim R. Lakhani
    • 2023
    • Working Paper

    Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

    By: Daniel Yue, Paul Hamilton and Iavor Bojinov
    Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details
    Keywords: Analytics and Data Science
    Related
    • 22 Nov 2023
    • Research & Ideas

    Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

    Knowing when to use artificial intelligence and when to rely on the human mind is a shifting fine line, one delineated by new research that shows considerable benefit and speed from generative AI—if it’s applied to the right tasks. What... View Details
    Keywords: by Rachel Layne; Information Technology; Technology

      Michael I. Parzen

      Michael Parzen is a Senior Lecturer in the Technology and Operations Management unit at Harvard Business School. He is an applied statistician with extensive experience in data science education and currently teaches Applied Business Analytics as an MBA elective... View Details

        Miaomiao Zhang

        Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory Univeresity. She worked at the Strategy Unit at Harvard... View Details
        • 2023
        • Article

        Evaluating Explainability for Graph Neural Networks

        By: Chirag Agarwal, Owen Queen, Himabindu Lakkaraju and Marinka Zitnik
        As explanations are increasingly used to understand the behavior of graph neural networks (GNNs), evaluating the quality and reliability of GNN explanations is crucial. However, assessing the quality of GNN explanations is challenging as existing graph datasets have no... View Details
        Keywords: Analytics and Data Science
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        • 17 Dec 2015
        • News

        Don't Focus on Hiring a Superstar. Just Avoid Toxic Workers

        • 13 Jul 2020
        • News

        Roles Foundations Play in Shaping Impact Investing

        • 19 Sep 2023
        • HBS Case

        How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

        The dizzying explosion of generative artificial intelligence platforms has been the big business story of the past year, but how they’ll make money and how smart companies can use them wisely are the questions that will dominate the next... View Details
        Keywords: by Ben Rand; Technology; Information Technology
        • December 4, 2023
        • Comment

        The Great Resignation, Employment, and Wages in Health Care

        By: Amitabh Chandra and Louis-Jonas Heizlsperger
        Notwithstanding concerns about staffing levels and burnout in health care, federal wage and employment data does not support the suggestion that a COVID-19 pandemic-related spike in quitting has had an enduring impact for hospitals or physician offices. Employment in... View Details
        Keywords: Resignation and Termination; Employment; Wages; Health Industry
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        • 18 Mar 2011
        • News

        Better Retail Performance Predictions

        • 23 Jan 2024
        • Research & Ideas

        How to Keep Employees Productive: Support Caregivers

        understand why they’re not showing up?” says Fuller, who co-chairs the Project on the Workforce at Harvard. The good news: As more leaders move into the sandwich generation and care for aging parents while raising children, the more... View Details
        Keywords: by Kara Baskin
        • 20 Jun 2023
        • Research & Ideas

        Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

        newspaper article is not just numbers.” But that doesn’t mean there’s no role for statistics; arguments and pitches that rely on data and numbers can be more effective in some circumstances, notes the research, which Graeber conducted... View Details
        Keywords: by Scott Van Voorhis