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- February 1998
- Case
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.
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- January 1998
- Teaching Note
SaleSoft, Inc. (A) TN
By: Das Narayandas
Teaching Note for (9-596-112).
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Keywords:
Technology Industry
- 1998
- Article
The Nature of Trust and Its Impact on Relationship Management Activities
By: Joseph P. Cannon, Greg Gundlach and Das Narayandas
- November 1997 (Revised February 1998)
- Case
WESCO Distribution, Inc.
By: Das Narayandas
In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program...
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Keywords:
Restructuring;
Customer Satisfaction;
Growth and Development;
Growth and Development Strategy;
Distribution;
Sales;
Balance and Stability;
Distribution Industry;
Electronics Industry
Narayandas, Das. "WESCO Distribution, Inc." Harvard Business School Case 598-021, November 1997. (Revised February 1998.)
- August 1997
- Case
Industry.Net (A)
By: Das Narayandas and Christine Steinman
Keywords:
Web Services Industry
Narayandas, Das, and Christine Steinman. "Industry.Net (A)." Harvard Business School Case 598-034, August 1997.
- August 1997
- Case
Industry.Net (B-1)
By: Das Narayandas and Christine Steinman
Keywords:
Web Services Industry
Narayandas, Das, and Christine Steinman. "Industry.Net (B-1)." Harvard Business School Case 598-035, August 1997.
- August 1997
- Case
Industry.Net (B-2)
By: Das Narayandas and Christine Steinman
Keywords:
Web Services Industry
Narayandas, Das, and Christine Steinman. "Industry.Net (B-2)." Harvard Business School Case 598-036, August 1997.
- August 1997
- Case
Industry.Net (C)
By: Das Narayandas and Christine Steinman
Keywords:
Web Services Industry
Narayandas, Das, and Christine Steinman. "Industry.Net (C)." Harvard Business School Case 598-037, August 1997.
- August 1997
- Case
Industry.Net (D)
By: Das Narayandas and Christine Steinman
Keywords:
Web Services Industry
Narayandas, Das, and Christine Steinman. "Industry.Net (D)." Harvard Business School Case 598-038, August 1997.
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in...
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Keywords:
Business Subsidiaries;
Business Model;
Business Startups;
Price;
Global Strategy;
Marketing Strategy;
Demand and Consumers;
Partners and Partnerships;
Salesforce Management;
Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle...
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Keywords:
Business Startups;
Decisions;
Revenue;
Marketing Strategy;
Product Launch;
Sales;
Opportunities;
Information Technology;
Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- March 1996
- Teaching Note
Dell Computer Corporation TN
By: Das Narayandas
Teaching Note for (9-596-058).
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Keywords:
Computer Industry
- October 1995 (Revised September 1996)
- Case
Dell Computer Corporation
By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the...
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Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
- Research Summary
Customer Management in Business-to-Business Markets
By: Das Narayandas
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- Research Summary
Marketing Challenges in India
By: Das Narayandas
Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy.
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- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts.
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