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- Faculty Publications (238)
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- All HBS Web (1,207)
- Faculty Publications (238)
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- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among...
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- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
twenty years ago the company was unprepared for changes in the marketplace as competitors emerged that offered clients individual pieces of the technology package, such as a database program or storage device. This brought about increased options and lower prices for...
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- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon...
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- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in...
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- 23 Oct 2019
- News
Preparing Leaders to Leverage Artificial Intelligence
learning techniques to draw conclusions that weren’t possible with traditional methods, and creating new machine learning approaches and algorithms. They have published more than 70 cases that address AI uses such as how to improve View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
integrated, with cards made in a facility Lovepop owns in Vietnam, which allows for greater flexibility. The company is doubling its revenues quarter over quarter and reported a $1.4 million run rate in late 2015. After some small initial...
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- 01 Dec 2012
- News
From Where We Stand
across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of...
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- 01 Dec 1999
- News
New HBS Portal Offers Alumni Just-In-Time Business Information
the Baker Library Management Research Center. The site, which initially granted access only to research databases, was offered to a test group made up of some 250 members of the Class of 1999, participants in the Advanced Management...
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- 01 Jun 2022
- News
Ink: Start Small, Rise Above
Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream...
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Jen McFarland Flint
- 01 Dec 2002
- News
Think Globally, Teach Locally
faculty to develop an executive training program in Africa that will use digital technology to reach students in remote areas of the continent — and allow for customization of course materials. These and other programs continue a history...
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Julia Hanna
- 01 Sep 2011
- News
Charged Up
out of MIT, A123’s patented rechargeable batteries include a breakthrough Nanophosphate powder that increases conductivity, providing higher power levels and longer battery life. With initial applications for commercial View Details
- 01 Jun 1996
- News
New Releases
Initiative at Arthur Andersen, in their new book, Broken Promises: An Unconventional View of What Went Wrong at IBM. Based on interviews with IBM executives, company records, and surveys of the company's customers, Broken Promises is a...
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- 01 Apr 1996
- News
"Foundations" Paves the Way for Entering MBAs
comprehensive program designed to ensure a basic level of competency throughout the cohort. By all accounts from the students, faculty members, and staff involved in the initial Foundations module, the experience was a huge success....
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- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully understood how widespread the...
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- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
Michael Toffel, the Senator John Heinz Professor of Environmental Management and chair of the Business and Environment Initiative Five years ago, as George Serafeim recalls, if he had walked into the classroom on the first day and...
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April White
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
Transformation Agenda, that seeks to create 3.5 million agriculture jobs and add 20 million metric tons of produce to the domestic food supply by 2015. (Adesina says they're already more than halfway to those goals.) In an innovative View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
topic and, in 1994, to found the Initiative for a Competitive Inner City (ICIC), a nonprofit organization that aims to catalyze innercity business development across the United States. In frequent talks around the country, Porter...
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- 01 Sep 2007
- News
Riding It Out
An ailing horse and an overweight Labrador retriever provided the inspiration for Becky Minard and Paal Gisholt (both MBA ’93) to launch SmartPak, a business that provides nutritional supplements, dog food, and supplies to customers...
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- 13 Apr 2017
- News
Solving Nigeria’s Skilled Workforce Challenge
Photos by Kunle Ogunfuyi Even a college degree couldn’t help Temi Abiola, who grew up in Nigeria, land a job. Though he speaks fluent English, he lacked the problem-solving and customer relations skills required for his dream job in the...
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Jill Radsken
- 01 Dec 2008
- News
A U.S. Turnaround?
imported oil. Our initial reaction to the end of communism was to take a victory lap because capitalism had won. We talked of 3 billion new customers without realizing that many of these people would also...
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