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- Faculty Publications (63)
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- All HBS Web (528)
- Faculty Publications (63)
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to their View Details
- Web
Career Support & Exploration Funds - MBA
Financial Aid MBAid: Career Support & Exploration Funds Tuition Assistance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship Attending HBS is a profound and... View Details
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
Keywords: Sean Silverthorne
- Web
Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School
Lehman Brothers Timeline Sept-Oct 2008 Video-Coverage of the Financial Crisis Download the Exhibition Catalog (PDF) Lehman Brothers Archives Lehman Brothers Deal Books Search Exhibition Lehman Brothers - Introduction 1840s – 1880s General... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and... View Details
Keywords: Sean Silverthorne
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
the business environment cause economic shifts that destabilize industries, companies, and even countries. They allow new entrants or forward-thinking established players to introduce innovations—in products, markets, or processes—that transform the way companies do... View Details
Keywords: by Lynda M. Applegate
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Luca, Abhay Aneja at the University of California-Berkeley, and Oren Reshef of Washington University in St. Louis, shows that making it easier to search for Black restaurant owners on Yelp substantially increased their demand, leading to... View Details
- Web
Named Fellowship Funds - Alumni
working in the social or public sectors, or pursuing entrepreneurial endeavors. Işik Keçeci Aşur (MBA 1997) and Mustafa Aşur Fellowship The Işik Keçeci and Mustafa Aşur Fellowship was established through the generosity of Işik Keçeci Aşur (MBA 1997) and Mustafa Aşur.... View Details
- Web
Video Clips - Creating Emerging Markets
Video Clips This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to... View Details
- 24 Oct 2006
- First Look
First Look: October 24, 2006
improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the consensus forecasting approach around which the process revolves. Our... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- Web
Online Resources - MBA
Sponsorships Annual Cost of Attendance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship A vast amount of scholarship information is available online. The following... View Details
- 10 Apr 2012
- First Look
First Look: April 10
seen as best able to exploit technological innovations. Read the article: http://hbr.org/2012/04/celebrate-innovation-no-matter-where-it-occurs/ar/1 Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie... View Details
Keywords: Carmen Nobel
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
include the founders and leaders of organizations such as Google and Facebook. Their business models are centered around the exchange of a “free” service for free information about us that can later be combined with other data and sold. They regard users not as View Details
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- 17 Mar 2009
- First Look
First Look: March 17, 2009
consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace