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Show Results For
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All HBS Web
(2,035)
- People (3)
- News (352)
- Research (1,319)
- Events (12)
- Multimedia (4)
- Faculty Publications (447)
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HBS Alumni Research Tips: Finding Company News & Industry Research
How can alumni search for company or industry news and research? ABI/ProQuest is a best-in-class source for company and industry news, including industry research reports. Company news: 1. Click “Advanced Search” in the...
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
to advertisers. Is this an expanding advertising strategy, or something different? Many researchers tell us that one-on-one interviews are superior to focus groups.— Gerald Zaltman A: Probing the unconscious mind of the View Details
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by Manda Mahoney
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers...
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Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- Web
Buy Now, Pay Later: Credit in a Consumer Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of...
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- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
business consequences. Using publicly available information, researchers can see how similar or different decision makers are and compare decision quality on the basis of investments’ performance. After examining tens of thousands of VC...
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Dina Gerdeman
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s...
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Keywords:
Market Research;
Operations;
Management;
Infrastructure;
Logistics;
Service Operations;
Political Elections;
Forecasting and Prediction;
Asia;
India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
age, there are more consumers than ever before suffering from chronic conditions. Most no longer see disease and the timing of their death as inevitable. Supported by the Internet, many actively seek out information to increase their odds...
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- 22 May 2019
- Research & Ideas
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers
of delinquent loans has increased in the last 10 years; today, about 11 percent of borrowers have been delinquent on student loans for 90 days or more. Source: New York Fed Consumer Credit Panel/Equifax The View Details
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by Dina Gerdeman
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
Sharique Hasan in a recent working paper. Their field research shows that the highest quality ideas are generated by people open to new experiences engaging with extroverted peers. In 2014, the researchers...
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Jennifer Myers
- Web
Globalization - Faculty & Research
exacerbate challenges of institutional voids in emerging and developing economies. Global Initiative The Global Initiative builds on a legacy of global engagement by supporting faculty, students, and alumni in their work, and encouraging a global outlook in research,...
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- October 2007
- Article
The Territory of Consumer Research: Walking the Fences
By: John A. Deighton
Deighton, John A. "The Territory of Consumer Research: Walking the Fences." Journal of Consumer Research 34, no. 3 (October 2007): 279–282.
- July 2008 (Revised May 2009)
- Teaching Note
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510
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- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
According to poll findings released by Pew Research Center in November, among nearly 12,000 US adults, around seven in 10 say tipping is expected in more places today than it was five years ago. Only about a third say it’s extremely or...
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by Anna Lamb, Harvard Gazette
- Research Summary
Research Focus of Chris Gordon
Chris Gordon's main area of interest and expertise is the delivery of complex capital projects. These projects can take the form of government sponsored infrastructure projects such as highways and utilities, private real estate development such as commercial and...
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- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of...
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Dina Gerdeman
- 16 Jun 2015
- Working Paper Summaries
Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios
- December 2005
- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply...
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Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas J. Steenburgh, Jaap E. Wieringa, Marta Wosinska, and Ying Xie. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry." Marketing Letters 16, nos. 3/4 (December 2005): 293 – 308.
- Web
Business History - Faculty & Research
margins of academic discourses and their own institutions. There was a constant struggle to define the borders of the field and the central research questions that it sought to answer. However, the commitment to engage with the...
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- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and...
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Dina Gerdeman
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
2018 London: Bloomsbury Academic Global History, Globally: Research and Practice Around the World By: Beckert, Sven, and Dominic Sachsenmaier, eds. Abstract— In recent years historians in many different parts of the world have sought to...
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Sean Silverthorne