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Show Results For
- All HBS Web
(518)
- People (2)
- News (80)
- Research (189)
- Multimedia (2)
- Faculty Publications (102)
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- 30 Aug 2011
- First Look
First Look: August 30
nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and View Details
Keywords: Sean Silverthorne
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
increased job churn (which will occur), with no significant gain or loss of jobs. The problem generally is that the benefits of globalization flow largely to investors and consumers while workers bear a disproportionate share of the... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus View Details
Keywords: by Rachel Layne
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Industrial firms have traditionally had closer sales-marketing ties than consumer goods companies, especially consumer packaged goods companies. Even the traditional industrial... View Details
Keywords: by Benson Shapiro
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
country-specific data rather than an adoption of general policy principles from abroad. It implies to identify which policies are truly critical at a given point in time, instead of trying to do everything in parallel. And it implies identifying which View Details
Keywords: by Christian Ketels
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
cheese no longer comes packaged with a Day-Glo orange powder, thanks to a pledge to stop using artificial dyes (Yellow 5 and Yellow 6) in the product. “Due to consumer protests against synthetic colors, the... View Details
Keywords: by Carmen Nobel
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
Wall Street Journal, the Commercial and Financial Chronicle, and the Chicago Tribune. Some forecasters packaged snippets of their forecasts to be sold through news syndicates and to appear in daily newspapers such as the Alton (Illinois)... View Details
Keywords: by Walter A. Friedman
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer reviews of... View Details
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details