Publications

1998
Working Paper

When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations

By: Youngme Moon

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

In an AI-world, leaders who speak technology’s language gain an edge. But that doesn’t mean every manager needs a computer science degree. A handle on a handful of basics goes a long way toward preparing strategic leaders for today’s... View Details

Keywords: by Ben Rand; Technology; Information Technology

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Computer Industry

June 2006
Teaching Note

D-Wave Systems: Building a Quantum Computer (TN)

By: Alan D. MacCormack

Keywords: Computer Industry

February 2008 (Revised August 2008)
Case

Quanta Computer and the One Laptop Per Child Initiative

By: Willy Shih, Chintay Shih and Jyun-Chen Wang

When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details

Keywords: For-Profit Firms; Disruptive Innovation; Demand and Consumers; Supply Chain; Partners and Partnerships; Nonprofit Organizations; Hardware

October 2002 (Revised April 2007)
Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim

Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details

Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States

December 1987 (Revised January 1988)
Background Note

Managing Information Technology: Telecommunications and Computer Networks

By: Lynda M. Applegate

Keywords: Information Technology; Management; Information Infrastructure

August 1984
Supplement

Glossary of Technical Terms for Personal Computers

By: John A. Quelch

November 1990 (Revised November 1991)
Supplement

Apple Computer (C1): Reorganizing the Human Resource Function

Provides a follow-up to the (C) case. A new organization chosen for the human resource (HR) function is described. Students must compare the design chosen by Apple's HR managers with the one they chose. View Details

Keywords: Organizational Design; Human Resources; Computer Industry; Computer Industry

October 1975 (Revised October 1991)
Background Note

Some Comments on Computing Prime Cost Variances

January 1989
Background Note

Managing Information Technology: Computer Systems and Components

By: James I. Cash Jr. and Thomas H. Davenport

Keywords: Management; Information Technology; Information Infrastructure

1998
Chapter

Seeing through the Customer's Eyes with Computer Imaging

By: G. Zaltman and L. J. Schuck

Keywords: Information Technology; Perception; Customers; Computer Industry

February 1999 (Revised February 2003)
Teaching Note

Product Development at Dell Computer Corporation TN

By: Stefan H. Thomke and Ashok Nimgade

Teaching Note for (9-699-010). View Details

Keywords: Computer Industry

March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry