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- Faculty Publications (44)
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- All HBS Web (159)
- Faculty Publications (44)
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
often be greater. Brand preferences and consumption levels in emerging markets such as China, India, and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as... View Details
Keywords: by John Quelch
- 06 Dec 2006
- Op-Ed
India Needs to Encourage Trade with China
Everyone points out that China-India bilateral trade, at roughly $19 billion in 2005, is a far cry from the $2 billion in 1999. Indeed, the increase is to be celebrated. Chinese President Hu Jintao's current visit to New Delhi cements the... View Details
Keywords: by Tarun Khanna
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
guide. Clear articulation of values and principles helps employees choose among alternatives in a consistent manner. "One Cemex, we are only one Cemex," CEO Lorenzo Zambrano declared to me. The Mexican company is one of the world's top View Details
Keywords: by Rosabeth Moss Kanter
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
that women could lead in war and must enjoy equal rights. In helping to cement the territorial defeat of ISIS, whose savagery toward women astounded the world, these women played a central role in neutralizing the threat the group posed... View Details
Keywords: Margie Kelley
- 22 Dec 2015
- First Look
December 22, 2015
manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
- 01 Jun 2008
- News
The Prophet of Start-Ups
apply. But I don’t consider a speculator — in my definition of the word — constructive. I am building men and companies.” One child, an ambitious little outfit called Digital Equipment Corporation, more than fulfilled its hopes, cementing... View Details
- 04 May 2018
- News
How to Win the Kentucky Derby
Terry Finley: I used to go to the race track after school with my father on a regular basis, and all my brothers and sisters—actually four brothers are in the construction business. They're all in the cement mason business, and in the... View Details
Keywords: horse racing
- 15 Jun 2021
- News
Case Study: Inside Story
focusing and winning with one choice protect for, or better enable, the latter—or does it actually make it harder? In Saga’s case, focusing on unlocking the individual user growth will create more credibility when working with partners. But bringing on partners without... View Details
- 01 Dec 2007
- News
The Wise Men
MBA degrees handed out nationally. But more importantly, HBS was cementing its identity, centered on the powerful pedagogy of the case method and on the entire MBA experience as a unique and transformational event. Indeed, the School had... View Details
Keywords: Garry Emmons;Julia Hanna
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
out for a beer, women might feel uncomfortable, but perhaps won’t say anything. They may try to become one of the boys in certain environments to try to cement their place in the organization. The courts have said, in certain... View Details
Keywords: by Dina Gerdeman
- 02 Sep 2013
- Research & Ideas
The Curse of Double-Digit Growth
advisor to Liberian president and Nobel Peace Prize-winner Ellen Johnson Sirleaf, a 1971 graduate of the Harvard Kennedy School, wrote the policy memorandum at the request of the Liberian government, which seeks fast growth of its own. To View Details
Keywords: by Kim Girard
- Profile
Arthur Rock
people can’t handle that stage and that is of course what happened at Apple.” By 1993, the board decided it was time for Sculley to go as well and Rock left the Apple board shortly thereafter. He continued to invest in startups and cement... View Details
- 26 Feb 2020
- News
Phoenix Rising
forces, he says. “The government feels like a well-run organization, and that’s new for this country.” Changing the private sector will take longer. A whole host of structural impediments predated the populist government by several decades, says Titan View Details
Keywords: Jen McFarland Flint
- 01 Dec 2006
- News
The Hard Way
Centre. “It was time to cash in on my public profile and cement the connection in people’s minds between training and job placement and Sarina Russo,” she explains. To fill the center’s nine vacant floors, Russo won government contracts... View Details
- 27 Mar 2012
- First Look
First Look: March 27
that the greater uncertainty under cap-and-trade will erode value. We also show that improvements to the emissions intensity of the "dirty" type can increase the emissions intensity of the firm's optimal capacity portfolio. Through a numerical experiment... View Details
Keywords: Carmen Nobel
- 03 Jul 2024
- News
Surviving the Iditarod
half a day ahead of me that they had gotten shut down and had to turn around because the trail was buried under about two feet of fresh, wet cement snow. I more or less caught up to the folks that had gotten shut down and turned around,... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
interactive and integrative components of channel strategy. Unfortunately, however, most firms—regardless of their place in a given channel—do not manage their go-to-market strategies in that inclusive way. Once they carve out a profile, channel structures slowly... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
stakeholders. The specific design decision is to make a choice between thatch roofs, which are environmentally friendly, versus reinforced cement concrete roofs that the villagers desire for their functionality. Case (B) reveals and... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
$how Me the Money
But bribery and corruption do more than divert wealth from legitimate commerce or investment in long-term growth: They help cement the power of corrupt regimes, institutionalize injustice, frustrate entrepreneurship, and undermine a... View Details
- 06 Dec 2018
- News
Source Code
symbolic things to bigger, provocative, intellectual ideas—I just had none of that previously”), she worked as a banker in Philadelphia, funding mom-and-pop cable TV startups in rural Pennsylvania. It cemented her decision to apply to... View Details