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All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
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- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- August 2021 (Revised February 2023)
- Case
Fair Park Covid-19 Mass Vaccination Site (A)
By: Willy Shih
This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair...
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Keywords:
Operations Improvement;
Operations And Processes;
Toyota Production System;
COVID-19 Pandemic;
Operations;
Service Operations;
Health Pandemics;
Problems and Challenges;
Goals and Objectives;
Measurement and Metrics;
Health Care and Treatment;
Health Industry;
United States;
Texas
Shih, Willy. "Fair Park Covid-19 Mass Vaccination Site (A)." Harvard Business School Case 622-003, August 2021. (Revised February 2023.)
- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee...
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Keywords:
Motivation and Incentives;
Cost Management;
Salesforce Management;
Distribution Channels;
Beauty and Cosmetics Industry;
United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- June 2019
- Case
Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers
By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable...
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Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two-Sided Markets;
Digital Marketing;
Customer Acquisition;
Two-Sided Platforms;
Growth Management;
Marketing Strategy;
Customers;
Acquisition;
Organizational Change and Adaptation
Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
- 2009
- Other Teaching and Training Material
Personal Rapid Transport at Vectus, Inc.
By: Benjamin Edelman
PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single...
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Keywords:
Competitive Strategy;
Corporate Strategy;
Entrepreneurship;
Network Effects;
Transportation Networks;
Transportation Industry
Edelman, Benjamin. "Personal Rapid Transport at Vectus, Inc." 2009. (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?)
- November 2009 (Revised September 2010)
- Case
Personal Rapid Transport at Vectus, Ltd.
By: Benjamin Edelman
Personal Rapid Transport (PRT) vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small...
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Keywords:
Entrepreneurship;
Network Effects;
Competitive Strategy;
Corporate Strategy;
Transportation Networks;
Transportation Industry
Edelman, Benjamin. "Personal Rapid Transport at Vectus, Ltd." Harvard Business School Case 910-010, November 2009. (Revised September 2010.) (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?) (courtesy copy.)
- August 2019 (Revised November 2022)
- Case
Paradigm Capital Value Fund
By: Luis M. Viceira and Elena Corsi
Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target...
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Keywords:
Investment Activism;
Investment Portfolio;
Financial Management;
Growth and Development Strategy;
Investment Funds;
Financial Services Industry
Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices...
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Keywords:
Business Model;
Strategy;
Disruptive Innovation;
Internet and the Web;
Entrepreneurship;
Retail Industry
Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
- 2013
- Book
Happy Money: The Science of Happier Spending
By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of...
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Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013.
- August 2021 (Revised February 2023)
- Supplement
Fair Park Covid-19 Mass Vaccination Site (B)
By: Willy Shih
This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair...
View Details
Keywords:
Operations Management;
Operations Improvement;
Operations And Processes;
Toyota Production System;
COVID-19 Pandemic;
Operations;
Service Operations;
Health Pandemics;
Service Delivery;
Problems and Challenges;
Goals and Objectives;
Measurement and Metrics;
Health Industry;
United States
Shih, Willy. "Fair Park Covid-19 Mass Vaccination Site (B)." Harvard Business School Supplement 622-004, August 2021. (Revised February 2023.)
- March 2005
- Case
Vignette: Waiting for a CEO
By: G. Felda Hardymon and Ann Leamon
A venture capitalist must decide how to respond to an e-mail from his long-time troubleshooter now installed as interim CEO at a struggling contract manufacturing exchange for the custom car business. The investors have been seeking a full-time CEO but have made little...
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Keywords:
Venture Capital;
Business or Company Management;
Investment;
Business Ventures;
Corporate Governance;
Business and Stakeholder Relations;
Financial Strategy
Hardymon, G. Felda, and Ann Leamon. "Vignette: Waiting for a CEO." Harvard Business School Case 805-135, March 2005.
- September 2011 (Revised September 2011)
- Case
Penn Warranty Corporation
By: Richard S. Ruback and Royce Yudkoff
Penn Warranty Corporation sold warranty contracts to the used car market. During the recession in 2008/2009 Penn's sales declined by 26% Instead of growing by 11% as forecasted. Also, disruptions in financial and insurance markets created a cash shortfall. In the...
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Ruback, Richard S., and Royce Yudkoff. "Penn Warranty Corporation." Harvard Business School Case 212-007, September 2011. (Revised from original August 2011 version.)
- March 2004
- Article
Do Police Reduce Crime? Estimates Using the Allocation of Police Forces after a Terrorist Attack
By: Rafael Di Tella and Ernesto Schargrodsky
An important challenge in the crime literature is to isolate causal effects of police on crime. Following a terrorist attack on the main Jewish center in Buenos Aires, Argentina, in July 1994, all Jewish institutions received police protection. Thus, this hideous event...
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Di Tella, Rafael, and Ernesto Schargrodsky. "Do Police Reduce Crime? Estimates Using the Allocation of Police Forces after a Terrorist Attack." American Economic Review 94, no. 1 (March 2004): 115–33.
- January 2021 (Revised March 2022)
- Teaching Note
Maritz Automotive
By: Ashley V. Whillans and Lamar Pierce
This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the...
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- March 2004 (Revised March 2005)
- Background Note
Note on Why Leaders Lose Their Way
By: William W. George
In the seemingly never-ending revelations of corporate scandals that have been exposed since the fall of Enron, the media, politicians, and the general public have taken to characterizing such leaders as "bad people," even to the point of considering them evil. The...
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George, William W. "Note on Why Leaders Lose Their Way." Harvard Business School Background Note 404-126, March 2004. (Revised March 2005.)
- August 1994
- Case
Saturn Corp.'s Module II Decision
In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets....
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Keywords:
Cost vs Benefits;
Production;
Expansion;
Manufacturing Industry;
Auto Industry;
Retail Industry;
Tennessee;
United States
McGahan, Anita M., and Greg Keller. "Saturn Corp.'s Module II Decision." Harvard Business School Case 795-011, August 1994.
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Leadership;
Goals and Objectives;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Standards;
Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- August 2003 (Revised September 2003)
- Case
Tower Software
Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word...
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Keywords:
Applications and Software;
Product Launch;
Web Services Industry;
Information Technology Industry
Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
- April 2017 (Revised January 2020)
- Case
Korea Telecom: Building a GiGAtopia (A)
By: Shane Greenstein, Feng Zhu and Kerry Herman
Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new...
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Keywords:
Mobile and Wireless Technology;
Technological Innovation;
Infrastructure;
Growth and Development Strategy;
Competitive Strategy;
Decision Choices and Conditions;
Telecommunications Industry
Greenstein, Shane, Feng Zhu, and Kerry Herman. "Korea Telecom: Building a GiGAtopia (A)." Harvard Business School Case 617-014, April 2017. (Revised January 2020.)