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- Faculty Publications (45)
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- 14 Apr 2015
- First Look
First Look: April 14
theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and...
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Sean Silverthorne
- 02 Aug 2016
- First Look
August 2, 2016
instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along...
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Sean Silverthorne
- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
“Investors in those funds benefit from that process, as they tend to buy the company at a discount from the market and sell it back later to the market for a premium once the company has been turned around.”...
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- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal...
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Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
answer is ambidexterity. Firms must remain competitive in their core markets while also winning in new domains. O’Reilly and Professor Tushman explain how shrewd organizations have used an ambidextrous approach to solve their innovator’s...
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- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously...
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- 01 Dec 2010
- News
This Is What I Do
lack of market linkages are only a few of the problems. The story of women is an economic story. Investing in women creates a safer, prosperous, and more stable world, which is in everyone’s best interest.” Notes Lemmon, who has cowritten...
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- 02 Mar 2016
- News
The New Space Race
leader in technology,” he says. “Somehow, over the years, we had become the nation’s technology broker to outside companies.” The 2011 shuttering of the shuttle program—and its $600 million per launch costs—left them without a...
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Robert S. Benchley
- 03 Oct 2006
- First Look
First Look: October 3, 2006
is compelling. Active hedge fund managers who aim their sights directly at alpha generation are a much better deal, as are passive index funds that secure market exposure or beta at a cheap cost (and, perhaps, a small subset of low-fee,...
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Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant...
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Carmen Nobel
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar...
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- Web
Podcast - Managing the Future of Work
high-skills freelancers into the enterprise equation Digital platforms for highly skilled freelancers are set to broker more strategic engagements for businesses needing extra capacity and flexibility. HBS and Managing the Future of...
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- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense...
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Dan Morrell; illustrations by Victo Ngai
- 01 Mar 2018
- News
Making Sense of the Modern Startup
that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come rushing in, bidding up the price...
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Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Jun 1996
- News
Class Acts
vice president of the school's 1,200-member marketing club, she also served as its director of special projects in charge of six committees. At the same time, she and another student partner operated a campus specialty-apparel business,...
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