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Show Results For
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All HBS Web
(353)
- People (1)
- News (36)
- Research (250)
- Multimedia (2)
- Faculty Publications (81)
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- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
production equipment, and Firestone increased its capital spending in tires in 1968 and 1969, retooling its factories to accommodate belted bias production.9 The records of Firestone's board meetings demonstrate no systematic evaluation...
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- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
Although adoption of artificial intelligence (AI) and machine learning (ML) for the enterprise is still in the early days, the technology has matured enough for entrepreneurs to start gathering inspiration and evaluating opportunities for...
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by Rocio Wu
- 25 Jun 2013
- First Look
First Look: June 25
http://www.people.hbs.edu/amusacchio/Leviathan/toc.htm 2006 pub Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals By: Swift, S. A., D. Moore, Z. Sharek, and F. Gino Abstract—When explaining others'...
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Anna Secino
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Levitt's work. Here's a summary. The Globalization Of Markets: An Historical Perspective Theodore Levitt's "The Globalization of Markets": An Evaluation After Two Decades Professors Richard Tedlow and Rawi Abdelal acknowledge...
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by Working Knowledge editors
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
regulators. Moreover, our findings highlight the trade-off between slow execution and potential information leakage in the decision of optimal trading speed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55258 Summer 2018 NYU Journal of Law &...
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Dina Gerdeman
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So,...
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- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
with central players because that signals you have the quality to solicit those relationships," Malter says. "But there comes the point at which you have to switch from partnering with the central players in your industry to being the central partner in your...
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by Dina Gerdeman
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible compromise. Q: You cite transaction...
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by Cynthia Churchwell
- 18 Oct 2016
- First Look
October 18, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his...
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Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand...
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Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
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Carmen Nobel
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail...
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- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and...
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Martha Lagace
- 10 Nov 2015
- First Look
November 10, 2015
Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods By: Pomeranz, Dina Abstract—Recent years have seen a large expansion in the use...
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Sean Silverthorne
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the...
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by Sean Silverthorne
- 13 May 2008
- First Look
First Look: May 13, 2008
These performance differences appear to be partially explained by the buy-side's higher retention of poor-performing analysts and by differences in performance benchmarks used to evaluate buy- and sell-side analysts. Cases & Course...
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Martha Lagace
- 09 Dec 2014
- First Look
First Look: December 9
and then prepared and delivered a speech to two evaluators as part of a mock job interview. All interview speeches were videotaped and coded for overall performance and hireability, and for two potential mediators: verbal content (e.g.,...
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Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel Prize serves as an in-depth...
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Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
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Sean Silverthorne