Filter Results
:
(173)
Show Results For
-
All HBS Web
(173)
- People (1)
- News (71)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (52)
Show Results For
-
All HBS Web
(173)
- People (1)
- News (71)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (52)
- 01 Jun 2005
- News
Cultural Revolution at GE
bottom-line results to one fixated on risk taking and creativity. Immelt is convinced that the company’s future lies in creating a culture that fosters blockbuster ideas and world-class marketing. “It’s a different era,” he explained to...
View Details
Randall L. Tobias
The first outsider to run the company, Tobias is credited with orchestrating a major turnaround of Eli Lilly. Under his direction, Lilly introduced two successful drugs (Zyprexa for schizophrenia and Gemzar for cancer), solidified and expanded its View Details
Keywords:
Healthcare
- 23 Mar 2016
- News
Curing Parkinson’s Disease
properties of a virus known as M13—properties first recognized by Solomon’s mother, a leading Alzheimer’s researcher—and produce a medication to treat diseases like Parkinson’s and Alzheimers’s. As Solomon tells Palreman: “A single compound that effectively treats...
View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice...
View Details
- 15 Jun 2021
- News
Action Plan: Come as You Are
stop of the blockbuster exhibition, Treasures of Tutankhamun, was at Washington, DC’s National Gallery of Art, where Basseches, then age 14, was dazzled by the gold statue of the boy king, the carved alabaster lions, and the elaborate...
View Details
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
shelf?” When they dug deeper, Cohen and his colleagues found evidence that energy sector firms are making substantial investments in alternative energy projects. In particular, energy firms are significant global producers of electricity, harnessing their View Details
- 01 Dec 2005
- News
Buy the Book
more than one author; and that you need to mind the brand.” The case also highlights the spread of the blockbuster phenomenon. Ten years ago, a book was considered a success if it sold 200,000 copies. Today, the bar has been raised to 1.5...
View Details
- 01 Jun 2006
- News
Job One: Alumni Engagement
Third, a subcommittee examined the structure and approach of the Club Officers’ Roundtable held at HBS each spring and recommended several changes, including a name change to Clubs Leadership Conference. The HBS Global Leadership Forum has built amazing momentum...
View Details
Keywords:
Peter Cooper
- 01 Dec 2019
- News
In My Humble Opinion: Taking Attendance
professional spaces.” Bull’s-eye: “Turns out I’m a sharpshooter. In 2014 I went shooting for the first time and hit every single clay disk. The funny thing is, I haven’t gone since.” Blockbuster fun: “No one looks at me and thinks,...
View Details
- 25 Aug 2022
- News
On Purpose
responsibility (CSR) strategy. From interviewing scores of employees and executives, it was clear that storytelling was somewhere at the core of it all, she says. Take, for example, Marvel’s 2018 blockbuster Black Panther. The film was...
View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
firms aim to replicate success, and how they find, foster, and sell potential blockbuster products. Also illustrates how similar efforts by competitors increase each firm's dependence on a handful of hits. Contains detailed unique...
View Details
Keywords:
Sean Silverthorne
- 25 Aug 2022
- News
Full Stream Ahead
Illustrations by Franziska Barczyk Illustrations by Franziska Barczyk Back in 1985, when Michael Jackson paid what at the time was an eye-popping $47.5 million for ATV Music—and with it the Beatles’s back catalog—he justified the sum by reportedly saying that, just as...
View Details
- 01 Sep 2014
- News
Feedback
supplemental video content online to those visiting theaters as well as an opportunity to watch the same movie with friends and family later at home? Or building online/offline communities around local theaters in addition to competing with food courts and restaurants?...
View Details
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
blockbusters may now be key ingredients for the impact we aim to have as leaders." —Assistant Professor Ethan Bernstein (MBA/JD 2002, DBA 2013), Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, by Anita...
View Details
Keywords:
Maureen Harmon
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one print of a movie to be licensed in a city. If you were lucky...
View Details
- 01 Sep 2013
- News
Faculty Books
the Lincoln Filene Professor of Business Administration, explains a powerful truth about the entertainment world: Building a business around blockbuster products—which are expensive to produce and market—is the surest path to long-term...
View Details
- 01 Mar 2008
- News
Alumni Books
most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop View Details
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is...
View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Patterson understands that if you want shelf space you need to publish a lot of books; that you need a production system with more than one author; and that you need to mind the brand." The case also highlights the spread of the View Details
- 01 Mar 2012
- News
Get Creative
high-tech companies know that they can’t get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it...
View Details