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  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

Target was awash in customer data from these online sales, but to make sense of it, the company needed to bring in the right people. Paritosh Desai joined Target in August 2013 as vice president of business intelligence, analytics, and testing, and he then went on a... View Details
Keywords: by Dina Gerdeman; Retail
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

of subduing individuality and ensuring conformity. Culture offers an inexpensive and informal way of regulating behavior that is all the more effective because it occurs inside the minds of employees and relies on peer pressure as a... View Details
Keywords: by Ranjay Gulati
  • 2025
  • Working Paper

Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach

By: Ta-Wei Huang and Eva Ascarza
As firms increasingly rely on customer data for personalization, concerns over privacy and regulatory compliance have grown. Local Differential Privacy (LDP) offers strong individual-level protection by injecting noise into data before collection. While... View Details
Keywords: Targeted Intervention; Conditional Average Treatment Effect Estimation; Differential Privacy; Honest Estimation; Post-processing; Analytics and Data Science; Consumer Behavior; Marketing
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  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as a result they flame out as... View Details
Keywords: by Dina Gerdeman
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage... View Details
Keywords: by Dina Gerdeman
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords: Sean Silverthorne
  • 2022
  • Working Paper

Small Campaign Donors

By: Laurent Bouton, Julia Cagé, Edgard Dewitte and Vincent Pons
In this paper, we study the characteristics and behavior of small donors, and compare them to those of large donors. We first build a novel dataset including all the 340 million individual contributions reported to the U.S. Federal Election Commission between 2005 and... View Details
Keywords: Campaign Finance; Campaign Contributions; Small Donations; ActBlue; WinRed; TV Advertising; Political Elections; Finance; Demographics; Advertising; Analysis; Analytics and Data Science
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  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

“Humans would seem to have many advantages over computers, but that didn’t matter,” says Yeomans, who co-authored the recent article Making Sense of Recommendations in the Journal of Behavioral Decision Making. “I was especially surprised... View Details
Keywords: by Dina Gerdeman
  • 15 Nov 2011
  • First Look

First Look: November 15

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470905905,descCd-tableOfContents.html   Working PapersComparing the Investment Behavior of Public and Private Firms Authors:John Asker, Joan Farre-Mensa, and Alexander Ljungqvist... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2011
  • First Look

First Look: April 26

examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be nonlinear functions of income and consumption, we derive an View Details
Keywords: Sean Silverthorne
  • Web

Negotiation Course Online | HBS Online

before they escalate Secure maximum value for your organization and yourself Reflect on personal behaviors and refine your approach to be more effective Who Will Benefit Negotiation Professionals Value-Driven Individuals Early and... View Details
  • 26 Jan 2015
  • Research & Ideas

National Health Costs Could Decrease if Managers Reduce Work Stress

business operations, he settled on the field of health care as an area where he could really make a difference. "There is no lack of problems in health care, and I think that someone with a structured analytical background can make a... View Details
Keywords: by Michael Blanding; Health
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

incidents amounted to about 5 percent of the pool of workers studied over the three-year period. “If I was [studying] paper clip stealing and all that, then it should probably be 75 percent,” Minor says. Minor’s co-author, Michael Housman, chief View Details
Keywords: by Roberta Holland
  • 22 Feb 2022
  • News

Breaking News

environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in consumer View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

and analytics with sound managerial judgment. If you look at the settings in which Max and I have been involved, it’s not that organizations weren’t using data; they were. But the economics and behavioral... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

the chances of meaningful behavior change. The results were clear: Merely liking a brand neither increases purchasing nor spurs friends to purchase more. Supporting likes with branded content, however, can prompt meaningful View Details
Keywords: Sean Silverthorne
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society (POMS). Frances X. Frei : Fixable awarded the Signal Awards Gold prize for “Advice & How-To” podcast in 2024. Shane M.... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Teaching Prize by Harvard University in spring of 2020. Julian De Freitas : Recipient of a Hodgson Fund Grant from Harvard University in 2020. Julian De Freitas : Recipient of a Pershing Square Fund for Research Foundations of Human View Details
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

likely behavior of the other side or sides. We have contributed to all aspects of this negotiation analytic quest, both theoretical and empirical, but especially by extensive fieldwork studying great... View Details
Keywords: by Martha Lagace
  • 01 Sep 2023
  • News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details