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- November 2008 (Revised March 2023)
- Module Note
Understanding Brands
By: Anat Keinan and Jill Avery
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of...
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Keywords:
Brand Equity;
Brand Management;
Brands and Branding;
Management;
Marketing Strategy;
Value
Keinan, Anat, and Jill Avery. "Understanding Brands." Harvard Business School Module Note 509-041, November 2008. (Revised March 2023.)
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic...
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Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)
- February 1992 (Revised September 1992)
- Background Note
Global Computer Industry
Describes the evolution of international trade and global competition in computers. Focuses on the role of country factors, government policies, and firm strategies in shifting competitive advantage among regions of the world. Pays special attention to international...
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Keywords:
Competition;
Alliances;
Trade;
Policy;
Globalized Markets and Industries;
Computer Industry
Gomes-Casseres, Benjamin. "Global Computer Industry." Harvard Business School Background Note 792-072, February 1992. (Revised September 1992.)
- Article
A Career Life-Cycle Perspective on Women's Health and Safety
By: Robert S. Kaplan, Chizoba L. Chukwura, Gregory H. Gorman, Vivian S. Lee, Chester B. Good, Kathleen L. Martin, Gregory A. Ator and Michael D. Parkinson
Women's health has demanded more attention from employers as women integrated into the workforce. Traditionally male-dominant fields and occupations require special attention to workplace design, physical standards for entry, employment practices, equipment, and health...
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Keywords:
Women's Health;
Healthcare Access;
Workplace Design;
Military Health System;
Occupational Health;
Medical Equipment & Devices;
Employees;
Gender;
Personal Development and Career
Kaplan, Robert S., Chizoba L. Chukwura, Gregory H. Gorman, Vivian S. Lee, Chester B. Good, Kathleen L. Martin, Gregory A. Ator, and Michael D. Parkinson. "A Career Life-Cycle Perspective on Women's Health and Safety." Journal of Occupational and Environmental Medicine 64, no. 4 (April 2022): 267–270.
- September 2021
- Article
Kidney Exchange: An Operations Perspective
By: Itai Ashlagi and Alvin E. Roth
Many patients in need of a kidney transplant have a willing but incompatible (or poorly matched) living donor. Kidney exchange programs arrange exchanges among such patient-donor pairs, in cycles and chains of exchange, so each patient receives a compatible kidney....
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Keywords:
Kidney Exchange Programs;
Matching;
Health Disorders;
Health Care and Treatment;
Programs;
Design
Ashlagi, Itai, and Alvin E. Roth. "Kidney Exchange: An Operations Perspective." Management Science 67, no. 9 (September 2021): 5455–5478.
- September 1990 (Revised November 1991)
- Case
Merck & Co., Inc. (B)
In late 1986, Merck revised its performance review and pay practices. The most important change was a shift from an absolute rating system to a forced-distribution system in which managers are forced to adhere to a given distribution of performance ratings. Other major...
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Murphy, Kevin J. "Merck & Co., Inc. (B)." Harvard Business School Case 491-006, September 1990. (Revised November 1991.)
- January 10, 2023
- Editorial
Managing Your Team’s Emotional Dynamic
By: Amit Goldenberg
Collective emotion, when a group of people shares an emotion, is often stronger than a single individual feeling that same emotion alone. So, how can leaders manage emotions, particularly negative ones, from taking over a team? Four strategies from psychology—situation...
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Goldenberg, Amit. "Managing Your Team’s Emotional Dynamic." Harvard Business Review (website) (January 10, 2023).
- September 1999 (Revised March 2001)
- Case
Charles Schwab Corporation (A)
By: F. Warren McFarlan and Nicole Tempest
A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash...
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Keywords:
Restructuring;
Internet and the Web;
Price;
Decision Choices and Conditions;
Business Strategy;
Competitive Strategy;
Financial Services Industry
McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
- June 2015 (Revised February 2016)
- Case
Team Rubicon: Bridging the Gap from Startup to National Organization
By: Leonard A. Schlesinger and Dan Nidess
Team Rubicon, a military veteran volunteer disaster relief organization, has experienced significant success in attracting attention and support in its first four years of operation. The challenges of managing the volunteer base, the cost of responding to disasters,...
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Keywords:
Growth Strategy And Execution;
Disaster Relief;
NGO;
Organizational Change and Adaptation;
Growth and Development Strategy;
Growth Management;
Non-Governmental Organizations
Schlesinger, Leonard A., and Dan Nidess. "Team Rubicon: Bridging the Gap from Startup to National Organization." Harvard Business School Case 315-124, June 2015. (Revised February 2016.)
- January 2023 (Revised January 2024)
- Case
Digital Transformation at Tata Steel
By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,...
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Keywords:
Digital Transformation;
Digital Strategy;
Change Management;
Growth and Development Strategy;
E-commerce;
Steel Industry;
Asia;
India
Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
- May 2000 (Revised October 2001)
- Case
Dell Ventures
By: Paul A. Gompers, Carin-Isabel Knoop and Cate Reavis
Describes the rationale behind the strategy and structure of Dell Computer Corp.'s VC arm, Dell Ventures. While Dell Ventures had a phenomenal year one, it faced a number of challenges including dealing with market risks, finding and retaining talent, maintaining...
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Keywords:
Business Divisions;
Talent and Talent Management;
Goals and Objectives;
Risk Management;
Organizational Structure;
Interests;
Business Strategy;
Computer Industry
Gompers, Paul A., Carin-Isabel Knoop, and Cate Reavis. "Dell Ventures." Harvard Business School Case 200-062, May 2000. (Revised October 2001.)
- October 2020
- Article
Why Time Poverty Matters for Individuals, Organisations, and Nations
By: Laura Giurge, Ashley V. Whillans and Colin West
Over the last two decades, global wealth has risen. Yet, material affluence has not translated into time affluence. Instead, most people today report feeling persistently “time poor”—like they have too many things to do and not enough time to do them. This is critical...
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Giurge, Laura, Ashley V. Whillans, and Colin West. "Why Time Poverty Matters for Individuals, Organisations, and Nations." Nature Human Behaviour 4, no. 10 (October 2020): 993–1003. (Shared Authorship.)
- 28 Feb 2023
- Cold Call Podcast
Muhammad Ali: A Case Study in Purpose-Driven Decision Making
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- Winter 2017
- Article
Why Big Data Isn't Enough
By: Sen Chai and Willy C. Shih
There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and...
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Keywords:
Big Data;
Science-based;
Science;
Scientific Research;
Data Analytics;
Data Science;
Data-driven Management;
Data Scientists;
Technological Innovation;
Analytics and Data Science;
Mathematical Methods;
Theory
Chai, Sen, and Willy C. Shih. "Why Big Data Isn't Enough." Art. 58227. MIT Sloan Management Review 58, no. 2 (Winter 2017): 57–61.
- June 2004 (Revised May 2006)
- Case
Millennial Net
By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new...
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Keywords:
Information Infrastructure;
Technological Innovation;
Entrepreneurship;
Investment;
Information Technology Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "Millennial Net." Harvard Business School Case 804-173, June 2004. (Revised May 2006.)
- October 2003 (Revised December 2003)
- Case
Orange Imagineering
By: Joseph B. Lassiter III and Todd H Thedinga
As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange...
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Keywords:
Corporate Entrepreneurship;
Research and Development;
Business Startups;
Acquisition;
Telecommunications Industry;
United States;
Europe
Lassiter, Joseph B., III, and Todd H Thedinga. "Orange Imagineering." Harvard Business School Case 804-048, October 2003. (Revised December 2003.)
- April 1996 (Revised April 1998)
- Case
Cleveland Turnaround (B), The: Building on Progress (1989-1996)
By: James E. Austin and Andrea L Strimling
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private...
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Keywords:
Leading Change;
Economic Growth;
Business and Community Relations;
Financial Crisis;
Cleveland
Austin, James E., and Andrea L Strimling. "Cleveland Turnaround (B), The: Building on Progress (1989-1996)." Harvard Business School Case 796-152, April 1996. (Revised April 1998.)
- 2016
- Chapter
How Moral Flexibility Constrains Our Moral Compass
By: F. Gino
Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less...
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Gino, F. "How Moral Flexibility Constrains Our Moral Compass." In Cheating, Corruption, and Concealment: The Roots of Dishonesty, edited by Jan-Willem van Prooijen and Paul A.M. van Lange. Cambridge University Press, 2016.
- 10 Jul 2000
- Research & Ideas
The State of the Markets
Worldwide financial markets are in a period of extraordinary change, as they gear up for more and more volume, work out an assortment of mergers and consolidations, contemplate the reality of 24-hour global trading, adopt new advances in security, and continue to...
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Keywords:
by James E. Aisner