Publications

January 2008 (Revised May 2008)
Case

Subprime Meltdown: American Housing and Global Financial Turmoil

By: Julio Rotemberg

This case focuses on the financial difficulties faced in the U.S. from August to December 2006 as well as their roots in subprime lending. After briefly discussing how mortgages were structured and traded in the pre-1990 period, it describes subprime mortgage lending,... View Details

Keywords: Financial Crisis; Insolvency and Bankruptcy; Central Banking; Financial Markets; Mortgages; Governing Rules, Regulations, and Reforms; Policy; United States

March 2006
Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon

Keywords: Advertising Campaigns

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on... View Details

Keywords: by John A. Quelch

April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States

February 2018
Article

Patent Publication and the Market for Ideas

By: Deepak Hegde and Hong Luo

In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be published 18 months... View Details

Keywords: Licensing; Patent Publication; Invention Disclosure; Patents; Information Publishing; Innovation and Invention; Knowledge Dissemination

September 1981 (Revised April 1984)
Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details

Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; United States

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other commercial activities than from... View Details

Keywords: by Sarah Jane Gilbert; Sports

Fast Answer

Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details

30 Jul 2007
Research & Ideas

Repugnant Markets and How They Get That Way

there already is a market for kidney sales, but it is illegal and dangerous. A lot of abuses happen in the illegal kidney markets. For example, in China they get organs from executed prisoners. They defend it. They say, "You View Details

Keywords: by Martha Lagace

01 Jun 2018
News

Disrupting India’s Dental Market

polyglot country. He raised $1 million, primarily from American investors he knew personally. In March 2011, he opened a small clinic (two chairs) in Delhi to serve as a pilot project. He set out to vertically integrate all aspects of the... View Details

Keywords: Sasha Issenberg

Web

Scrapbooks & Collectibles- The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets... View Details

January 2008 (Revised September 2009)
Case

Financing American Housing Construction in the Aftermath of War

By: David Moss and Cole Bolton

At the start of WWI, the United States faced a significant housing shortage. Public officials feared the spread of disease—and even communism—in the nation's cramped urban centers where vacancy rates held near zero and families often "doubled up" in single-housing... View Details

Keywords: Central Banking; Bonds; Mortgages; Government Legislation; Business History; Housing; Banking Industry; United States

May 2008
Teaching Note

Subprime Meltdown: American Housing and Global Financial Turmoil

By: Julio J. Rotemberg

Teaching Note for [708042]. View Details

Keywords: Mortgages; Debt Securities; Risk and Uncertainty; Financial Markets; Financial Crisis; Insolvency and Bankruptcy; Governing Rules, Regulations, and Reforms; Central Banking; Policy; United States; Europe