Filter Results
:
(1,131)
Show Results For
-
All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
Show Results For
-
All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- 26 Jun 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency in South Africa, describes how while working in advertising during the last years of the apartheid regime, he sought to educate White people...
View Details
- 28 Aug 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, explains how advertising was entirely controlled by white people in apartheid South Africa, who defined how Black people were presented in the media, and how he...
View Details
- 07 Oct 2008
- Working Paper Summaries
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
View Details
Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- March 2012 (Revised July 2018)
- Case
V-Cola: General Instructions
By: Ian Larkin and Hal Movius
V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation...
View Details
Keywords:
Negotiation Process;
Contracts;
Information;
Motivation and Incentives;
Advertising Industry;
Advertising Industry
Larkin, Ian, and Hal Movius. "V-Cola: General Instructions." Harvard Business School Case 912-043, March 2012. (Revised July 2018.)
- April 1999 (Revised September 2000)
- Case
Interep National Radio Sales, Inc.
By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency...
View Details
Keywords:
Management Practices and Processes;
Sales;
Strategy;
Information Technology;
Advertising;
Risk and Uncertainty;
Opportunities;
Fluctuation;
Advertising Industry;
Advertising Industry;
New York (state, US)
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
- 23 Sep 2008
- First Look
First Look: September 23, 2008
Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. View Details
Keywords:
Martha Lagace
- 23 Jun 2015
- First Look
First Look: June 23, 2015
associated with the incumbent attracting and retaining more profitable customers over time. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=39914 Build It, Buy It Or Both? Rethinking the Sourcing of Advertising...
View Details
Keywords:
Sean Silverthorne
- 2024
- Working Paper
Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring
By: Maria R. Ibanez, Ashley Palmarozzo, Jodi L. Short and Michael W. Toffel
Capitalizing on the superior credibility and flexibility and potential lower cost of external assessments, many global buyers are relying less on their own employee (“second-party”) auditors and more on third-party auditors to monitor and prevent environmental and...
View Details
Keywords:
Auditing;
Audit Quality;
Working Conditions;
Sustainability;
Empirical Operations;
Empirical Service Operations;
Sustainability Management;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Supply Chain Management
Ibanez, Maria R., Ashley Palmarozzo, Jodi L. Short, and Michael W. Toffel. "Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring." Working Paper, August 2024.
- 26 Jun 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency in South Africa in 1991, discusses how the business started by exploiting the fact that White-owned companies had no understanding of Black...
View Details
- June 1989 (Revised May 1993)
- Case
Rossin Greenberg Seronick & Hill, Inc. (A)
By: John A. Quelch
Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a...
View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.)
- Research Summary
Knowledge Spillovers and Growth
Professor King and colleagues investigate the role of knowledge spillovers and externalities in the dramatic disagglomeration and growth of the advertising agency industry following World War II. High demand, low wages, and externalities associated with clusters of...
View Details
- 26 Jun 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency in South Africa, discusses how he discerned the importance of strong values in business success, and resolved to place integrity at the...
View Details
- November 2005 (Revised February 2009)
- Case
Publicis Groupe: Leading Creative Acquisitions
By: Rosabeth M. Kanter and Ryan Raffaelli
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships.
View Details
Keywords:
Mergers and Acquisitions;
Leadership;
Management Succession;
Partners and Partnerships;
Cooperation;
Integration;
France
Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of...
View Details
Keywords:
Advertising;
Advertising Campaigns;
Marketing;
Brands and Branding;
Entertainment;
Advertising Industry;
Advertising Industry
Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
- 28 Aug 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, discusses how the business started by exploiting the fact that white-owned companies had no understanding of Black consumers and their languages, and by providing a...
View Details
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
View Details
Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- 07 Mar 2008
- News
Art of retaining professionals
- Research Summary
Overview
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail.
View Details
Keywords:
Entrepreneurial Management;
Digital Marketing;
Digital Innovation;
Digital Media;
E-commerce;
E-Commerce Strategy;
"Marketing Analytics";
Advertising Technology;
Technology Entrepreneurship;
Entrepreneurship;
Technological Innovation;
Marketing Strategy;
Service Operations;
Technology Industry;
Retail Industry;
Media and Broadcasting Industry;
Consumer Products Industry;
United States;
European Union;
China
- 28 Aug 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, describes how hard it was for Black people to start a business in apartheid South Africa. They were forced to live in townships such as Soweto which were intended...
View Details