Publications

04 Apr 2017
First Look

First Look at New Research, April 4

produce markets. Run by CEO George Hongchoy, the company had evolved from managing retail spaces in public housing estates in Hong Kong into new property types such as offices as well as into new geographies... View Details

Keywords: Sean Silverthorne

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

13 Sep 2011
First Look

First Look: September 13

W. Dunn, Dana R. Carney, and Dan Ariely Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered View Details

Keywords: Sean Silverthorne

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

View Video Andrew Baxter “YOU BUILD UP PERSONAL CAPITAL BY SHARING COMMON EXPERIENCES.” HOME REGION St. Andrews, UK UNDERGRAD EDUCATION Imperial College London, Chemical Engineering, 2011 PREVIOUS EXPERIENCE Shell, Schlumberger HBS... View Details

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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14 Mar 2017
First Look

First Look at New Research, March 14

interest rates is driven by four state variables: the real interest rate, temporary and permanent components of expected inflation, the "nominal-real covariance" of inflation, and the real interest rate with the real economy. The last of... View Details

Keywords: Sean Silverthorne

November 2022
Case

Para: Pay Transparency and Gig Drivers' Rights

By: Christopher Stanton and George Gonzalez

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it... View Details

Keywords: Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

31 Aug 2016
News

How to Survive a Company Scandal You Had Nothing to Do With

June 2022
Case

Business Implications from Regulating Carbon Emissions in the EU

By: George Serafeim and Benjamin Maletta

In the beginning of the 21st century, the European Union (the EU) had led the global fight against climate change with a wide array of policy measures. The EU’s primary approach to climate policy had been taxation via the European Union Emissions Trading System (EU... View Details

Keywords: Regulation; Carbon Emissions; Trade; Sustainability; Decarbonization; Performance; Climate Change; Analysis; Strategy; Taxation; Policy; Environmental Regulation; Industry Structures; European Union

01 Dec 2009
News

One Man Crime Wave

young woman about to make a splash is, of course, beautiful, very much alive, and inconvenienced by the cement block wired to her leg). By the time he died in 1986, MacDonald had published nearly 500 short... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

Article

Normative Judgments and Individual Essence

By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe

A growing body of research has examined how people judge the persistence of identity over time—that is, how they decide that a particular individual is the same entity from one time to the next. While a great deal of progress has been made in understanding the types... View Details

Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception

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Read Now

December 2012
Article

What Drives Corporate Social Performance? The Role of Nation-level Institutions

By: Ioannis Ioannou and George Serafeim

Based on Whitley's "National Business Systems" (NBS) institutional framework (Whitley 1997, 1999), we theorize about and empirically investigate the impact of nation-level institutions on firms' corporate social performance (CSP). Using a sample of firms from 42... View Details

Keywords: Environment; Environmental Performance; Corporate Social Responsibility; Sustainability; Institutions; Institutional Theory; Corporate Social Responsibility and Impact; Environmental Sustainability; Corporate Governance

Summer 2021
Article

Predictable Country-level Bias in the Reporting of COVID-19 Deaths

By: Botir Kobilov, Ethan Rouen and George Serafeim

We examine whether a country’s management of the COVID-19 pandemic relate to the downward biasing of the number of reported deaths from COVID-19. Using deviations from historical averages of the total number of monthly deaths within a country, we find that the... View Details

Keywords: COVID-19; Deaths; Reporting; Incentives; Government Policy; Health Pandemics; Health Care and Treatment; Country; Crisis Management; Outcome or Result; Reports; Policy

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2015
Chapter

Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries

By: Robert G. Eccles, Jock Herron and George Serafeim

A new generation of corporate reporting—integrated reporting—is emerging that will help investors and other key stakeholders such as employees, customers, suppliers, and NGOs develop a deeper and more comprehensive appreciation of corporate performance than what is... View Details

Keywords: Sustainability; Business Models; Business Model