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Show Results For
-
All HBS Web
(3,568)
- People (15)
- News (915)
- Research (2,069)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,464)
- Web
Placement - Doctoral
K. John , Ryan W. Buell , Rebecca Ratner , and John T. Gourville 2020 Dafna Goor Marketing, 2020 Placement: London Business School Dissertation: Branding in the New World: How Accessible Information, Social Media, and Changing Values...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
Keywords:
Martha Lagace
- January 2008
- Article
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices....
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Keywords:
Investment;
Innovation and Management;
Growth and Development Strategy;
Business and Shareholder Relations;
Prejudice and Bias;
Value Creation
Christensen, Clayton M., Stephen P. Kaufman, and Willy C. Shih. "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
- September 2005 (Revised April 2007)
- Case
Spyder Active Sports - 2004
By: Belen Villalonga, Dwight B. Crane and James Quinn
David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the...
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Keywords:
Private Ownership;
Private Equity;
Financial Liquidity;
Business Exit or Shutdown;
Valuation;
Brands and Branding;
Wealth;
Family Business;
Financing and Loans;
Globalization;
Apparel and Accessories Industry;
Sports Industry;
Colorado
Villalonga, Belen, Dwight B. Crane, and James Quinn. "Spyder Active Sports - 2004." Harvard Business School Case 206-027, September 2005. (Revised April 2007.)
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate...
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- March 2001 (Revised April 2002)
- Case
Ginzel et al v. Kolcraft Enterprises et al (A)
Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two...
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Keywords:
Safety;
Product;
Negotiation;
Corporate Social Responsibility and Impact;
Lawsuits and Litigation;
Legal Liability;
Brands and Branding;
Consumer Products Industry;
United States
Wheeler, Michael A. "Ginzel et al v. Kolcraft Enterprises et al (A)." Harvard Business School Case 801-059, March 2001. (Revised April 2002.)
- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...
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Keywords:
Numbers;
Heuristics;
Numerical Cognition;
Pricing;
Customer Journey;
Information;
Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- December 2007 (Revised July 2008)
- Case
MINI USA: Finding a New Advertising Agency (A)
Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This...
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Godes, David B. "MINI USA: Finding a New Advertising Agency (A)." Harvard Business School Case 508-041, December 2007. (Revised July 2008.)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see it differently. What the process...
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Keywords:
by Sean Silverthorne
- March 2016
- Teaching Note
MasterCard: Driving Financial Inclusion
By: Sunil Gupta
Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)—bringing formal financial services to marginalized populations—an important goal for the company. In 2014, MC had entered a number of partnerships with governments and...
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- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and...
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- November 2005
- Case
Inventec Corporation
By: Krishna G. Palepu and Ingrid Vargas
Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies...
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Keywords:
Multinational Firms and Management;
Competitive Strategy;
Emerging Markets;
Manufacturing Industry;
Electronics Industry;
China;
India
Palepu, Krishna G., and Ingrid Vargas. "Inventec Corporation." Harvard Business School Case 106-016, November 2005.
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
time to revisit outdated branding or stick with an established image? Executives aspire to project confidence in their decisions, lest they seem incompetent. “In teams, and organizations more broadly, self-selection often plays a critical...
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Keywords:
by Kara Baskin
- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines...
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Keywords:
Brands and Branding;
Product Launch;
Demand and Consumers;
Product Development;
Value Creation;
Apparel and Accessories Industry;
Retail Industry;
California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- December 2021 (Revised May 2022)
- Case
Troverie (A)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could...
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Keywords:
Startup;
Luxury Goods;
Customer Acquisition;
Entrepreneurship;
Business Startups;
Luxury;
Failure;
Internet and the Web;
Revenue;
Fashion Industry;
United States
Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
- May 2010 (Revised January 2012)
- Case
Lincoln Financial Meets the Financial Crisis
By: Robert C. Pozen and Peter Goodspeed Spring
In March of 2009, Lincoln Financial Group's CEO Dennis Glass was facing a difficult decision as to how he would replenish his company's capital, which could quickly fall to dangerously low levels as a result of the financial crisis. Though the cost of raising capital...
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Keywords:
Cost vs Benefits;
Financial Crisis;
Capital;
Private Equity;
Crisis Management;
Business and Government Relations;
Business and Stakeholder Relations;
Insurance Industry
Pozen, Robert C., and Peter Goodspeed Spring. "Lincoln Financial Meets the Financial Crisis." Harvard Business School Case 310-137, May 2010. (Revised January 2012.)
- June 2001 (Revised September 2011)
- Case
PepsiCo's Bid for Quaker Oats (A)
By: Carliss Y. Baldwin and Leonid P Sudakov
Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with...
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Keywords:
Mergers and Acquisitions;
Private Equity;
Stock Shares;
Negotiation;
Strategy;
Valuation;
Food and Beverage Industry
Baldwin, Carliss Y., and Leonid P Sudakov. "PepsiCo's Bid for Quaker Oats (A)." Harvard Business School Case 801-458, June 2001. (Revised September 2011.)
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL...
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- December 2020 (Revised April 2021)
- Case
Arcos Dorados: A QSR Recovery Plan
By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Customer Value and Value Chain;
Income;
Macroeconomics;
Environmental Management;
Environmental Sustainability;
Cross-Cultural and Cross-Border Issues;
Food;
Health Pandemics;
Crisis Management;
Logistics;
Corporate Social Responsibility and Impact;
Strategic Planning;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Retail Industry;
Latin America;
Aruba;
Guadeloupe;
Martinique;
Mexico;
Panama;
Costa Rica;
Argentina;
Brazil;
Chile;
Colombia;
Ecuador;
French Guiana;
Peru;
Uruguay;
Venezuela;
Puerto Rico;
Trinidad and Tobago
Reinhardt, Forest, José B. Alvarez, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: A QSR Recovery Plan." Harvard Business School Case 721-023, December 2020. (Revised April 2021.)
- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks...
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Keywords:
Business Strategy;
Government and Politics;
Risk Management;
Brands and Branding;
Problems and Challenges;
Communication Technology;
Cost;
Trademarks;
Strategy;
Pharmaceutical Industry;
Germany
Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Enterprise & Society 13, no. 1 (March 2012): 85–119.