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Show Results For
-
All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing...
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Judith A. Ross
- spring 1981
- Article
From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938
By: R. S. Tedlow
Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
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by Martha Lagace
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Customer Focus and Relationships;
Decision Choices and Conditions;
Ethics;
Brands and Branding;
Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising agencies such as...
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- 25 May 2010
- First Look
First Look: May 25
ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser...
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Martha Lagace
- 12 May 2015
- Blog Post
Just Starting to Recruit?
club-sponsored events, and more. 5) Partner with a Club - Organizations can reach targeted groups of students by connecting with relevant career-related student clubs. Work with club leaders to sponsor events, advertise job opportunities,...
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All Industries
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to...
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Sean Silverthorne
- Profile
Wendy Lim
San Francisco: as New Marketing Manager, Head of User Support and Content, and her current assignment, Director of Sales and Advertising Operations. “There are just so many HBS people on the West Coast who can connect you to the right...
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- Profile
Gordon Ross
area with a horrendous natural disaster where major things went wrong. Yet I’ve never met so many positive, optimistic people. New Orleans is an advertisement for the human spirit and how it can pull you through.” Managing a different...
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- Profile
Monne Williams
the unknown Even in her Rwanda IXP experience, Monne's journey took a detour into the unexpected. "We worked with a family radio station that wanted to increase advertising revenue," she says. "But as we dug into the...
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- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
magazine has maintained an unwavering commitment to high editorial standards and has retained its cachet. Today, HBR's key business indicators - subscriptions, renewals, and advertising pages - "are higher than ever," says Stone. "It's a...
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- 01 Dec 2010
- News
New Orleans Resonance
annual improvements of between 11 and 39 percent, earning the school widespread acclaim. London’s Sunday Telegraph (September 12, 2010) declared NOCP “part of the boldest experiment in education reform seen in the United States, and one with obvious resonance in...
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charter schools
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
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Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- Career Coach
David Woodman
David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work Experience: General Manager of AT&T SportsNet Rocky...
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- 02 Apr 2018
- Blog Post
Event Planning for Recruiting Success – Part 2
Companies manage all advertising for targeted events so using the resume book and/or student clubs to attract students is critical to success. Tailor your messaging to individual students whenever possible to create the connection before...
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All Industries
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things...
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- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly...
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- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- Portrait Project
Molli Hourihan
Bring worlds together through food. Create brands that brighten lunch boxes and delight grocery aisles. Produce advertising and labels that tell the truth. Balance the delicate recipe for raising children with one Catholic and one Jewish...
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