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25 Aug 2014
News

Sheila Lirio Marcelo, MBA 1998/JD 1999

heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself worrying about both child and senior care,” she says. “I was working at an View Details

Keywords: Susan Young

14 May 2013
First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 View Details

Keywords: Sean Silverthorne

11 Dec 2007
First Look

First Look: December 11, 2007

developing Chinese real estate market and introduces issues concerning the search and property acquisition that are specific to Beijing. Also deals with the direct and indirect cost involved in home... View Details

Keywords: Martha Lagace

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

May 2016 (Revised January 2018)
Case

Improving Repurchase Rates at zulily

By: Thales Teixeira and Sarah McAra

In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details

Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle

October 2001
Article

The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems

By: Gillian Ku and Deepak Malhotra

Keywords: Internet and the Web; Auctions; Growth and Development; Strategy; Problems and Challenges

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10 Jul 2000
Research & Ideas

Entrepreneurship in Europe

in the world is crazy." It's evident in labor markets, where the case of India and the software industry is just one example of how incredibly active things are right now. "Of course, the idea market is what scares us all,"... View Details

Keywords: by Kenneth Liss

Student-Profile

Yueran Ma

growing up also had a major influence on my interests in finance. I travelled with my family in China, and everywhere I saw firms and entrepreneurs struggling to raise funding as the financial system was riddled with frictions and barriers. I also witnessed the... View Details

Profile

Patrick Akl

careers.” Variety of practical experiences In his FIELD 2 international immersion, Patrick once again went somewhere new to him, China, where he and his colleagues helped a shoe manufacturer prepare its first marketing strategy targeting... View Details

February 1999 (Revised March 2001)
Case

Egghead to Egghead.com (A)

By: V. Kasturi Rangan and Marie Bell

Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details

Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry

April 2006 (Revised March 2007)
Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley

In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details

Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry