Business Marketing - Publications - Faculty & Research

20 Aug 2024
Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Entertainment & Recreation

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General Merchants to Commodities Brokers | Baker Library | Bloomberg Center | Harvard Business School

Domestics,” including cotton goods such as sheets, shirts, yarn, cotton rope, and coarse fabrics known as osnaburgs. In 1847, twenty-year-old Emanuel Lehman joined Henry, and they named their business H. Lehman & Bro. With the arrival of... View Details

23 Feb 2017
News

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details

Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States

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May 2017
Supplement

Betfair (B)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details

Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe

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Syngenta Tomato Vision - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series View Details

2014
Case

Yonyou 2013

By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao

The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and... View Details

Keywords: Business Models; ERP; Platforms; Strategy; Transformations; China; Information Technology; Applications and Software; Digital Platforms; China

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The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School

as they were called. The volumes were successfully marketed to colleges and business schools around the country. 7 As early as 1923, more than 100 other colleges and universities used casebooks produced by... View Details

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

As the effects of the COVID-19 pandemic spread around the world, HBS’s 15 global centers and offices have been instrumental in supporting faculty members’ research into the business impact of the pandemic and supporting alumni who have... View Details

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

wrote. “They are too general to cause a reasonable investor to rely upon them.” That’s typical of the way that many people and even employees view codes of conduct, says Eugene F. Soltes, Jakurski Family Associate Professor of Business... View Details

Keywords: by Michael Blanding

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Pricing Strategy: Monetizing and Growing the Business - Course Catalog

HBS Course Catalog Pricing Strategy: Monetizing and Growing the Business Course Number 1915 Professor Elie Ofek Fall; Q2; 1.5 credits 14 Sessions Exam Introduction The purpose of any business is to add some... View Details

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Approaching Business with an Artistic Eye - Global Activities 2020

Middle East & North Africa Approaching Business with an Artistic Eye A desire to “democratize art in the Middle East” led Yazan Halwani (MBA 2020) to start creating public art—often combining Arabic calligraphy and graffiti—on the drab... View Details

December 4, 2012
Article

Business Leaders Are More Than Profiteers, as They Deliver Growth in an Efficient, Fair Manner

By: Karthik Ramanna

The legitimacy of market capitalism rests on its ability to deliver freedom, prosperity, and growth in a manner that is efficient and fair. The pursuit of profit is a central but not the only element of capitalism. There are many circumstances, such as when lobbying... View Details

Keywords: Capitalism; Leadership; India

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard View Details

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Racial Equity Fellows | Institute for Business in Global Society

scholarly researchers who relocate to HBS's campus for one academic year to work on specific projects related to issues of business and society. Consisting of scholars who study climate change or racial equity, they provide intellectual... View Details

27 Nov 2023
Blog Post

Creating Emerging Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction

MA, USA, 7 June 2023, Creating Emerging Markets Oral History Collection, Baker Library Special Collections and Archives, Harvard Business School, p. 44. [4] TED Conference. “Achenyo Idachaba: How I turned a... View Details