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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in...
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Keywords:
Margie Kelley
- Career Coach
David Woodman
David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work Experience: General Manager of...
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- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and...
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- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in...
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- Profile
Laura Sandoval
(WSA), and the Marketing & Advertising Club. “The people here are important to me. I had initially thought they would be unapproachable, but I feel so welcomed and supported by my classmates.” This summer, Laura will intern with Proctor & Gamble as a View Details
- Career Coach
Warren Radtke
been a small business owner. Work Experience: General Electric, Right Management Consultants, Interim Executive assignments in Human Resources/Talent Management; Director of a nonprofit urban grant making agency; Small business owner...
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Keywords:
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis...
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Arts, Entertainment
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Here's a snapshot of department stores today: Regional brands have all but disappeared; larger players like Federated and May are merging their multi-brand companies, and consolidation continues. Meanwhile, all sorts of retailers from...
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- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
switched from relying on formal contracts to relying on reliable local partners and friends. At home, during the 1930s it was able to circumvent attacks on its "Jewish" identity from competitors, whilst getting senior Jewish View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Tencent to Scandinavian digital trailblazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Synthesizing what these stories have in common, and drawing on the latest research in...
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Keywords:
Sean Silverthorne
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
Director and Career Coach Renee Pappastratis – Recruiting Relations Manager Together, Laurie and Renee manage relationships with retailers interested in recruiting HBS students to join their teams. Their...
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Keywords:
Consumer Products / Retail
- January 2008
- Case
Procter & Gamble Brazil (A): 2 1/2 Turnarounds
By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Brands and Branding;
Demand and Consumers;
Product Development;
Organizational Change and Adaptation;
Expansion;
Consumer Products Industry;
Caracas
Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders...
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Maureen Harmon
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
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Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
new brands, revitalizing existing brands, and managing brand portfolios in the rapidly evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of Places The View Details
Keywords:
Dina Gerdeman
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
increasingly using ML to manage many aspects of their business operations. “There’s been an explosion,” Teodorescu says. “It’s becoming less of a field in itself and more and more of a tool for people in other fields to use.” In a new...
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- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and...
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by Sean Silverthorne
- Career Coach
Andrea Kimmel
banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche...
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