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(2,016)
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- Research (1,634)
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- Faculty Publications (1,150)
Show Results For
-
All HBS Web
(2,016)
- News (136)
- Research (1,634)
- Events (38)
- Multimedia (8)
- Faculty Publications (1,150)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
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Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Programs;
Consumer Behavior;
Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- Article
Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation
By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon
Schumpeter's conjecture that large monopolistic firms were the key source of innovation in modern industrial economies has been the underpinning for much work on the topic of innovation. In this review paper we consciously move beyond the Schumpeterian tradition of...
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Ahuja, Gautam, Curba Morris Lampert, and Vivek Tandon. "Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation." Academy of Management Annals 2 (2008): 1–98.
- 22 Oct 2014
- HBS Seminar
Koleman Strumpf, University of Kansas School of Business
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Manufacturing and Service Operations Management Society for “Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis” with Kevin J. Boudreau and Nicola Lacetera (May 2011). Karim R. Lakhani : Finalist for the 2013...
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- 15 Oct 2001
- Research & Ideas
What You Don’t Know About Making Decisions
balance—the ability to embrace both the divergence that may characterize early discussions and the unity needed for effective implementation. Cyrus the Great, the founder of the Persian Empire and a renowned military leader, understood...
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Keywords:
by David A. Garvin & Michael A. Roberto
- Research Summary
Research
The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details
- 26 Jan 2012
- Working Paper Summaries
Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty
Keywords:
by Max H. Bazerman & Francesca Gino
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
View Details
Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Customer Value and Value Chain;
Consumer Behavior;
Analytics and Data Science;
Mathematical Methods;
Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords:
Marketing;
Network Effects;
Sales;
Power and Influence;
Social and Collaborative Networks;
Web Sites;
South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- Web
General Management Awards & Honors - Faculty & Research
Empirical Examination of Risk Management Practices in the Gold Mining Industry" (September 1996). 1995 William C. Kirby : Awarded a Fellowship in Chinese Studies from the American Council of Learned Societies for 1994–1995. 1994 William...
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- 20 Sep 2019
- Research & Ideas
Solving the Riddle of How Companies Grow Over Time
benchmarks? Defining what growth means Pisano and colleagues fill that gap in a new paper, Long-Term Firm Growth: An Empirical Analysis of US Manufacturers 1959—2015, published in the journal Industrial and Corporate Change, the first...
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- Web
Industry Information - Alumni
theoretical and empirical on cross-border banking, as well as information on regulatory initiatives. Reuters: Finance Breaking news on the banking industry delivered by Reuters journalists. + – Business of Sports Business of Sports...
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- 2013
- Working Paper
Clusters and the New Growth Path for Europe
By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related...
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Keywords:
Technological Innovation;
Competition;
Industry Clusters;
Globalization;
Economic Growth;
Europe
Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
- 01 Dec 2015
- HBS Seminar
Nicola Lacetera, University of Toronto
- 2022
- Article
Becoming a Learning Organization While Enhancing Performance: The Case of LEGO
By: Thomas Borup Kristensen, Henrik Saabye and Amy Edmondson
Purpose - The purpose of this study is to empirically test how problem-solving lean practices, along with
leaders as learning facilitators in an action learning approach, can be transferred from a production context to a
knowledge work context for the purpose...
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Kristensen, Thomas Borup, Henrik Saabye, and Amy Edmondson. "Becoming a Learning Organization While Enhancing Performance: The Case of LEGO." International Journal of Operations & Production Management 42, no. 13 (2022): 438–481.
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
Raghuram Iyengar, Sangman Han, and Sunil Gupta empirically assesses if friends indeed influence purchases. The answer: It depends. The End of Chimerica For the better part of the past decade, the world economy has been dominated by a...
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Keywords:
by Staff
- Web
Yinka Shonibare CBE RA Wind Sculpture (SG) V 2019 | About
awarded the Commander of the Order of the British Empire (CBE). His sculptures are in the collections of the Victoria and Albert Museum, London; Museum of Modern Art, New York; Moderna Museet, Stockholm; National Gallery of Canada,...
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- 14 Oct 2015
- HBS Seminar
Scott Stern, Professor, MIT Sloan School of Management
- 19 Aug 2009
- Working Paper Summaries
The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution
Keywords:
by N. Gregory Mankiw & Matthew Weinzierl
- 01 Jun 2024
- News
Alumni and Faculty Books
Cahokia, the Mississippian Mound Builder Empire of 1050–1300 CE. And he examines ancient earthen works and ceremonial sites of Turtle Island, revealing the Indigenous cosmology, sacred mathematics, and archeoastronomy encoded in these...
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