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- All HBS Web
(2,003)
- People (2)
- News (322)
- Research (1,499)
- Events (1)
- Multimedia (4)
- Faculty Publications (879)
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details
Keywords: by Frank V. Cespedes
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping, easy scheduling, payment... View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
sets align with what a company needs, everyone wins. A Custom Fit As the retail industry evolves, so do recruiting best practices. “More companies are turning away from a standard recruiting presentation and are being more agile and... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2015
- News
Case Study: Golden Ticket
active.com) tend to focus on participants rather than attendees, and the larger ticketing companies such as Ticketmaster have shown no interest in breaking into smaller markets with thinner margins. The Question: G8 Rocket’s near-term... View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
subject himself to intense questioning by regulators and the media. Then he should make a personal commitment to every Toyota customer to repair the damage, including buying back defective cars. 7: Go on offense; View Details
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 20 Nov 2019
- News
From the Ground Up
books, notebooks, pencils, and that kind of thing. “So we turned our focus away from being more generally involved in the community to specifically focusing on schoolchildren and trying to solve the problem for the children who just... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
can print out customized shopping lists complete with recipes, coupons, and suggestions for replenishment purchases. Retailers can tailor their services in any number of ways using the available technology--if they View Details
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
- Profile
Tessa Vacher-Desvernais
Vuitton Moët Hennessy Group. “I was passionate about compelling and aspirational stories,” says Tessa. Fascinated by their galvanizing power, she wanted to build brands. The customer journey and emotional experience encouraged her to... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand perception, and also required a View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
facials a year. Those services provide the company with a paying focus group from which it can gather feedback on its products. "Our customers are paying us $200 [a facial]; you better believe they give... View Details
- 24 Apr 2012
- First Look
First Look: April 24
insights; describes how the technique should be adapted for use in an entrepreneurial context; and offers tips and cautions about applying the technique. The techniques include customer surveys, usability tests, market trials, split... View Details
Keywords: Carmen Nobel
- 26 Jul 2018
- News
Running the Numbers
1965) and Jonathan Kraft (MBA 1990). “It was a tremendous opportunity,” she says. “The Krafts’ customer-first focus, and commitment to analytics-based decision making, fit perfectly with my interests and skills.” As head of customer... View Details
Keywords: Deborah Blagg
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details
- 01 Jul 2008
- First Look
First Look: July 1, 2008
the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along... View Details
Keywords: Martha Lagace
- 16 Jun 2015
- First Look
First Look: June 16, 2015
strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices-such as crowdsourcing and customer co-creation-and so may end up with a grab bag of approaches. They will have trouble... View Details
Keywords: Sean Silverthorne