Publications

16 Nov 2010
First Look

First Look: November 16, 2010

leadership changes, the trusts survived relatively intact and continued to achieve their express goal of preserving the capital Phipps created and providing income for Phipps family members. Purchase this... View Details

Keywords: Sean Silverthorne

June 2001 (Revised September 2011)
Case

PepsiCo's Bid for Quaker Oats (A)

By: Carliss Y. Baldwin and Leonid P Sudakov

Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with... View Details

Keywords: Mergers and Acquisitions; Private Equity; Stock Shares; Negotiation; Strategy; Valuation; Food and Beverage Industry

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

13 May 2014
First Look

First Look: May 13

constrain the amount of their children-targeted advertising of less-nutritious products. It was widely believed that children's food advertising was a major contributor to... View Details

Keywords: Sean Silverthorne

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

sales tax can be complicated: if a customer pays $20 to eat food that costs $35 at a restaurant's menu prices, should the customer pay sales tax on $20 or $35? (In Massachusetts, the Department of Revenue... View Details

Keywords: by Carmen Nobel; Advertising; Technology

September 2019 (Revised May 2020)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

December 2000 (Revised February 2007)
Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Food and Beverage Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

24 Mar 2015
First Look

First Look: March 24

expanded into North America and also eyed new opportunities in Asia. Muñoz had to decide where to focus his efforts against a backdrop of margin squeezes in the food business; competition for product from... View Details

Keywords: Sean Silverthorne

March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

January 2022
Supplement

SpartanNash Company: The Amazon Warrants (B)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Food and Beverage Industry; Food and Beverage Industry; United States

September 2024
Case

Navigating Digital Transformation at Carrefour

By: Sunil Gupta and Emilie Billaud

In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details

October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States

Read Now

March 2002
Case

2002 Global Coffee Summit: Searching for Solutions

By: Ray A. Goldberg and James M Beagle

Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details

Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry

07 Apr 2015
First Look

First Look: April 7

Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the... View Details

Keywords: Sean Silverthorne

15 Dec 2015
First Look

December 15, 2015

and arts and culture management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515701-HTM-ENG Harvard Business School Case 615-040 Unilever: Combatting Global Food Waste The global consumer goods company Unilever was on... View Details

Keywords: Carmen Nobel

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

September 2007
Case

Still Leading (B8): Paul Newman—Newman's Own Script

By: Rosabeth Moss Kanter and Lance P. Pierce

Well known actor Paul Newman started a business to give profits to charity. Summarizes his experience in making the transition from one kind of leadership to another. View Details

Keywords: Transition; Philanthropy and Charitable Giving; Social Entrepreneurship; Food and Beverage Industry