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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- 01 Jun 2020
- News
The Network Effect
didn’t even work—and sent him digging into the larger challenges posed by the pandemic. He soon discovered a gap he knew he could fill: While there was a good deal of clinical research underway, 85 percent of testing, drug, and vaccine...
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Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 2) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
Originators issue too many informationally insensitive securities in good times, blunting investor incentives to become informed. The resulting scarcity of informed investors exacerbates market collapses in bad times. Inefficiency arises...
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Sean Silverthorne
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
comparative advantage in cloth. Ricardo concluded that if each country followed its comparative advantage—with Portugal producing only wine and England only cloth—and the two then engaged in trade with one another, each would be able to View Details
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Re: David A. Moss
- Web
Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
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by Sean Silverthorne
- 05 Dec 2016
- News
The Dragon’s Tale
demands of increasingly sophisticated Chinese consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to...
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Deborah Blagg
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad...
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- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
address climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations, and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, to how we move and...
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- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, how we move and View Details
- 18 Feb 2014
- First Look
First Look: February 18
To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
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Sean Silverthorne
- Web
The Art of "Posting" - The Art of American Advertising
elevated the advertising poster to an art form that caught the attention of consumers through its dynamic compositions and striking colors. Posters were pasted on buildings, streetcars, railroad routes, and barns, and salesmen also...
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- 02 Nov 2020
- Blog Post
WE RISE
though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to investors who are predominantly men,” Barna recalls, “you notice that they...
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- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products...
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- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and services and, if so, how? Is selling...
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- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to modernize their product lines. ChemChina is a...
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by Deborah Blagg
- 01 Jun 2017
- News
Better Hiring Through Brain Science
to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to...
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Dan Morrell
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many...
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Martha Lagace
- Web
Valuing an MBA: Beyond Dollars and “Sense" - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to...
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by Michael Blanding