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- 04 Nov 2008
- First Look
First Look: November 4, 2008
trends in the market, the case prompts students to examine the future adoption of drug-eluting stents as well as to consider the potential marketing actions to be taken by Medtronic for ENDEAVOR—a newly approved stent that will hit the...
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Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
abstract is unavailable at this time. Book: http://hbr.org/2012/05/six-myths-of-product-development/ar/1 Working PapersLearning by Supplying Authors:Juan Alcácer and Joanne Oxley Abstract Learning processes lie at the heart of our...
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Carmen Nobel
- 05 Feb 2013
- First Look
First Look: Feb. 5
perhaps extremely severe, that are routine because they can be anticipated and prepared for) and "true crises" (which, because of significant novelty, cannot be dealt with exclusively by pre-determined emergency plans and...
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Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest behavior or consideration of the behavior of others. In addition, increasing moral saliency View Details
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted by DrumNet in Kenya that attempts to help farmers adopt and...
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Martha Lagace