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Show Results For
-
All HBS Web
(9,622)
- People (16)
- News (1,522)
- Research (7,051)
- Events (9)
- Multimedia (43)
- Faculty Publications (5,343)
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- March 2007 (Revised March 2012)
- Case
Edward Jones in 2006: Confronting Success
By: David J. Collis and Troy Smith
When Jim Weddle took over as Managing Partner of Edward Jones in January 2006, the brokerage firm was at a critical juncture. The firm's distinctive strategy had enabled it to grow from its roots in small-town America to become the 4th largest broker in the U.S. Weddle...
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Keywords:
Decision Choices and Conditions;
Goals and Objectives;
Growth and Development Strategy;
Performance;
Competitive Advantage;
Financial Services Industry;
United States
Collis, David J., and Troy Smith. "Edward Jones in 2006: Confronting Success." Harvard Business School Case 707-497, March 2007. (Revised March 2012.)
- 2007
- Text Book
Business Analysis and Valuation: Using Financial Statements
By: Paul M. Healy and Krishna G. Palepu
Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for...
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Healy, Paul M., and Krishna G. Palepu. Business Analysis and Valuation: Using Financial Statements. 4th ed. Mason, OH: Thomson South-Western, 2007.
- November 2004
- Case
IBM's Diversity Strategy: Bridging the Workplace and the Marketplace
By: David A. Thomas and Ayesha Kanji
Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou...
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Keywords:
Information Technology;
Diversification;
Business Strategy;
Integration;
Global Strategy;
Organizations;
Markets;
Information Technology Industry;
United States
Thomas, David A., and Ayesha Kanji. "IBM's Diversity Strategy: Bridging the Workplace and the Marketplace." Harvard Business School Case 405-044, November 2004.
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- November 1989 (Revised June 1993)
- Case
Managing Xerox's Multinational Development Center
Describes a manager's role in developing a staff group responsible for enhancing the efficiency of Xerox's worldwide logistics and inventory management systems. Illustrates a range of management strategies for upward and lateral influence in a complex organizational...
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Keywords:
Multinational Firms and Management
Eisenstat, Russell A. "Managing Xerox's Multinational Development Center." Harvard Business School Case 490-029, November 1989. (Revised June 1993.)
- April 2003 (Revised November 2005)
- Case
Trend Micro (B)
By: Lynn S. Paine and Kim Bettcher
The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process.
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Keywords:
Decision Making;
Management Teams;
Business Strategy;
Diversity;
Information Technology Industry;
Germany
Paine, Lynn S., and Kim Bettcher. "Trend Micro (B)." Harvard Business School Case 303-085, April 2003. (Revised November 2005.)
- January–February 2018
- Article
The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life
By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng
Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In...
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Keywords:
Organizational Culture;
Performance Effectiveness;
Strategy;
Organizational Change and Adaptation
Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. "The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life." Harvard Business Review 96, no. 1 (January–February 2018): 44–52.
- 12 Sep 2023
- Cold Call Podcast
Can Remote Surgeries Digitally Transform Operating Rooms?
Keywords:
Health
- December 2001
- Case
Alibaba.com (B)
By: F. Warren McFarlan and Fred Young
The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what...
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Keywords:
Business or Company Management;
Business Strategy;
Internet and the Web;
Problems and Challenges;
Information Technology Industry;
China;
United States
McFarlan, F. Warren, and Fred Young. "Alibaba.com (B)." Harvard Business School Case 302-073, December 2001.
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
administrative support, all available via subscription through the cloud. A Chicago citizen enjoys the benefits of a Bigbelly trash compactor. Source: Kevin Zolkiewicz Getting to SaaS is complicated enough as a strategy...
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- October 2019
- Teaching Note
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
A Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent and Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation and Management;
Human Resources;
Information Technology Industry;
United States;
San Francisco
- March 2024 (Revised June 2024)
- Case
Governing OpenAI (A)
By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic...
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Keywords:
Artificial Intelligence;
Board Of Directors;
Board Decisions;
Board Dynamics;
Corporate Boards;
Governance Changes;
Governance Structure;
Leadership Change;
Legal Aspects Of Business;
Nonprofit Governance;
Strategy And Execution;
Technological Change;
AI and Machine Learning;
Corporate Governance;
Leadership;
Management;
Mission and Purpose;
Technological Innovation;
Governing Rules, Regulations, and Reforms;
Governing and Advisory Boards;
Resignation and Termination;
Ethics;
Nonprofit Organizations;
Open Source Distribution;
Partners and Partnerships;
Technology Industry;
San Francisco;
United States
Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised June 2024.)
- January 2014 (Revised October 2014)
- Case
Andreessen Horowitz
By: Thomas R. Eisenmann and Liz Kind
Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'...
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Keywords:
Business Model;
Venture Capital;
Disruption;
Entrepreneurship;
Industry Structures;
Financial Services Industry;
California
Eisenmann, Thomas R., and Liz Kind. "Andreessen Horowitz." Harvard Business School Case 814-060, January 2014. (Revised October 2014.)
- September 2014 (Revised February 2015)
- Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to...
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Keywords:
Health Care Policy;
Mergers And Acquisitions;
Marketing;
Government Relations;
Crisis Management;
Decision Making;
Growth and Development;
Management;
Markets;
Strategy;
Pharmaceutical Industry;
United Kingdom;
United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
- February 2005 (Revised November 2006)
- Case
Hewlett-Packard (A)
By: Rohit Deshpande and Seth Schulman
Since its controversial merger with Compaq, Hewlett-Packard had been under pressure by analysts and some stockholders to divest itself of its low-margin PC business. For CEO Carly Fiorina and others on HP's management team, however, PCs seemed integral to the company's...
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Keywords:
Problems and Challenges;
Customer Focus and Relationships;
Mergers and Acquisitions;
Information Infrastructure;
Business Strategy;
Price;
Computer Industry
Deshpande, Rohit, and Seth Schulman. "Hewlett-Packard (A)." Harvard Business School Case 505-065, February 2005. (Revised November 2006.)
- September 2021
- Case
Brown Capital Management
By: Luis M. Viceira, Emily R. McComb and Sarah Mehta
Set in July 2021, this case looks at several growth strategies under consideration at Brown Capital, the second-oldest Black-owned asset management firm in the U.S. Since its 1983 founding, Baltimore-based Brown Capital has specialized in small company growth...
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Keywords:
Business Growth and Maturation;
Growth and Development Strategy;
Diversity;
Race;
Finance;
Equity;
Public Equity;
Stocks;
Financial Management;
Financial Strategy;
Investment;
Investment Portfolio;
Employee Stock Ownership Plan;
Recruitment;
Retention;
Selection and Staffing;
Employee Ownership;
Strategy;
Financial Services Industry;
United States;
Maryland;
Baltimore
Viceira, Luis M., Emily R. McComb, and Sarah Mehta. "Brown Capital Management." Harvard Business School Case 222-002, September 2021.
- March 1998 (Revised May 2007)
- Case
Tyco International
By: Cynthia A. Montgomery, Robert E. Kennedy, Lisa J. Chadderdon and Hal Hogan
Tyco, a diversified U.S. conglomerate, has grown rapidly for more than 20 years. This case examines Tyco's acquisition strategy as well as its internal control systems.
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Keywords:
Business Conglomerates;
Growth and Development Strategy;
Growth Management;
Corporate Strategy;
Business or Company Management;
Mergers and Acquisitions;
Business Strategy;
Manufacturing Industry;
United States
Montgomery, Cynthia A., Robert E. Kennedy, Lisa J. Chadderdon, and Hal Hogan. "Tyco International." Harvard Business School Case 798-061, March 1998. (Revised May 2007.)
- March 1981 (Revised July 1985)
- Case
Dunfey Hotels Corp.
Describes the marketing planning process adopted by the corporate headquarters of a chain of 22 diverse hotels. Raises the question of whether it is possible to standardize the planning process so that individually tailored marketing strategies are developed for each...
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Kopp, Robert J., and Christopher H. Lovelock. "Dunfey Hotels Corp." Harvard Business School Case 581-114, March 1981. (Revised July 1985.)
- October 1997
- Case
Planned Parenthood Federation of America (B)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.
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Keywords:
Change Management;
Framework;
Core Relationships;
Risk and Uncertainty;
Adaptation;
Health Industry
Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002, October 1997.