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Tools & Services | Information Technology
leaders who make a difference in the world. We ’ re here to help you identify and implement flexible and easy-to-use tools that empower you to teach, learn, and work more effectively every day. Browse our services to discover what you can do when HBS IT is behind you.... View Details
- Web
Building and Sustaining a Successful Enterprise - Course Catalog
Paper Career Focus Leaders who aspire to run successful enterprises need to connect the dots tightly around their business model, their core technology and their competitive advantage in the market. Difficult enough, but the reward for... View Details
- Web
Strategy for Entrepreneurs - Course Catalog
give and receive written and in-person feedback on the idea you write. At the semester's mid-point, a week of class is devoted to running an experiment testing your startup idea. SfE’s unusual structure and focus on developing and testing... View Details
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
Administration. Serafeim teaches Reimagining Capitalism: Business and Big Problems, one of several electives in the MBA Program that focus on environmental and social challenges. Given the surge of student interest in the topic, Serafeim,... View Details
Keywords: April White
- Profile
James Reinhart
Reinhart and his team shifted their focus to children’s clothing, they had an epiphany. “We started with men’s and women’s shirts,” Reinhart explained in a TechCrunch interview. “It was a great story but not a great... View Details
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
two books, they present evidence that successful, dominant firms are particularly vulnerable to competitors introducing disruptive technologies, those that offer customers less product capability for much less money. Among the reasons... View Details
Keywords: by James Heskett
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
the customer like about the brand? We found that they associated the brand with quality, a sense of adventure, and a pleasant store experience. Then we did some opportunity analyses on what people wished was out there. We found a gigantic... View Details
- 2024
- Article
Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior
By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
Zhao, Olivia, and Anna D Sinaiko. "Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior." Academy of Management Best Paper Proceedings 2024, no. 1 (2024).
- Profile
Adam Kanner
huge current area of focus for us. All our marketing is on the consumer side. Our metrics are volume, customer acquisition and repurchase rate. How do we offer a consumer experience and create a brand that... View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 20 Nov 2019
- News
From the Ground Up
books, notebooks, pencils, and that kind of thing. “So we turned our focus away from being more generally involved in the community to specifically focusing on schoolchildren and trying to solve the problem for the children who just... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping, easy scheduling, payment... View Details
- May 2017 (Revised September 2018)
- Supplement
Hilti Fleet Management (B): Towards a New Business Model
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
- Web
Public Entrepreneurship - Course Catalog
HBS Course Catalog Public Entrepreneurship Course Number 1623 Professor of Management Practice Mitchell Weiss Fall; Q1Q2; 3.0 credits 28 Sessions Exam Career Focus This course is designed for students who may found, join, or fund private... View Details
- November 2009 (Revised March 2013)
- Case
PureCircle
By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
- October 2014 (Revised July 2015)
- Case
Indus Towers: From Infancy to Maturity
By: Ranjay Gulati, Maxim Sytch and Rachna Tahilyani
Indus Towers, the world's largest telecom tower company, is a joint venture between three telecom rivals in India. These rivals—Bharti Airtel, Vodafone India, and Idea Cellular—combined their telecom towers to provide "shared telecom infrastructure" to wireless telecom... View Details
Keywords: Decisions; Judgments; Customer Focus and Relationships; Management; Information Technology; Mobile and Wireless Technology; Information Infrastructure; Telecommunications Industry; India
Gulati, Ranjay, Maxim Sytch, and Rachna Tahilyani. "Indus Towers: From Infancy to Maturity." Harvard Business School Case 415-005, October 2014. (Revised July 2015.)
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff