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Show Results For
-
All HBS Web
(3,568)
- People (15)
- News (915)
- Research (2,069)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,464)
- May 1986 (Revised February 1989)
- Case
Gillette Co.: Dry Idea Advertising (B), The Bake-Off
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 19 Sep 2016
- Video
Innovation Under Constraint: Constructing a Turnaround at Lego
- Research Summary
Pricing and Promotions
- August 1988 (Revised December 2000)
- Case
Dunkin' Donuts (E): 1988 Distribution Strategies
- December 1998
- Supplement
An Interview with Zhang Ruimin, CEO, Haier Group, Video
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- September 2020 (Revised May 2024)
- Case
Hot Wheels: Launching The Mixed Play Experience
- December 2018
- Case
Choosy
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
- February 2019 (Revised September 2019)
- Case
Amazon in Fashion
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase...
View Details
Deborah M. Winshel
Deborah Winshel is a member of the Faculty of the Harvard Business School where she teaches Leadership and Corporate Accountability to first year MBAs and executives.
Most recently, Deborah was a Managing Director and Global Head of Social Impact at...
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- 03 Jan 2007
- First Look
First Look: January 3, 2007
- November 2001
- Case
Naming the Edsel (Condensed)
- 20 Mar 2012
- First Look
First Look: March 20
- Research Summary
Social Marketing and Cause Marketing
- September 2024
- Supplement
Anker Innovations (B)
- March 2024
- Case