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  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music View Details
Keywords: by Julia Hanna
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

customer-company interactions, even in business-to-business industries, to be as fast and intuitive as tapping out a text or playing a video game. Not only must a company offer high-quality products or services, but the way they deliver... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

watching,” she said. “They're looking for more than just a press release or a DEI report. They want change.” In a study by Williams, who is also a professor of law at Georgetown University, White participants who watched a video that... View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
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  • October 2021
  • Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • 04 Dec 2007
  • Working Paper Summaries

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation
  • Web

2023 Reunion Presentations - Alumni

circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding... View Details
  • Web

Living in a Dorm at HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • TeachingInterests

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
  • Web

Members of the Military - MBA

foreign militaries. Veterans bring a variety of unique and valuable skills to the HBS community. View Video Video: Honoring Our Military Students on Veterans Day MBA students who have served in the U.S. armed services talk about their... View Details
  • Web

Privacy Notice | About

website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure or View Details
  • Web

Faculty & Research - MBA

HBS that it is a core part of the tenure process. Students have access to professors outside of class as well. Professors often build relationships with students through office hours and advising students on start-up ideas and career goals. View Details
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

  Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established markets, aspiring providers of new... View Details
Keywords: Martha Lagace
  • 2018
  • Article

Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani
As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details
Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry
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  • 2015
  • Comment

In the Shadow of the Crowd: A Comment on 'Valve's Way'

By: Carliss Y. Baldwin
There are many ways to exercise authority. Perrow (1986), in his review of March and Simon's Organizations (1958), offers a threefold classification of the ways authority can be exercised in organizations: (1) direct, "fully obtrusive" controls such as giving orders... View Details
Keywords: New Forms Of Organizing; Organizational Forms; Non-hierarchical Organizations; Self-organizing Teams; Boss-less Organizations; Organizational Design; United States
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  • Web

Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • Web

Impact | Social Enterprise | Harvard Business School

Business School The Social Enterprise Initiative has pioneered the use of innovative business practices and management frameworks to drive sustained, high-impact social change across sectors for 25 years. 25 Years of Social Enterprise at HBS Spring 2019 | View Details
  • Web

U.S. Competitiveness

three years. More from “A Recovery Squandered” 68% of alumni believe that democracy in America is at risk. More from “A Recovery Squandered” Featured Videos 14 Sep 2017 Video Webinar: Why Competition in the... View Details
  • Web

Publications - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Publications Resources 20 Nov 2020 Article Utilizing time-driven activity-based costing to determine open radical cystectomy and ileal... View Details