Qualitative Research Methods - Publications - Faculty & Research

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

moved its chief technical officer from the United States to China. Because most of its large customers are now in China, Taiwan, and South Korea, it makes sense for the company to do its research close to the factories that use its... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

02 Sep 2019
What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

to communicate with each other at will, then repeated the experiment. The result of increased communication was a significant reduction in inventory swings. The paper resulting from that experiment (and probably a lot of other research... View Details

Keywords: by James Heskett; Service

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

Locations Visited: Shanghai, Beijing, Taipei, Hong Kong, and Singapore Date: March and May, 2006 Purpose: Assess the progress of eighteen business schools in Harvard Business School's Program on Case Method and Participant-Centered... View Details

Keywords: by Sean Silverthorne; Education

16 Jul 2013
First Look

First Look: July 16

famously said that, because it's nigh impossible to do both, leaders should opt for fear. Research from Harvard Business School's Amy Cuddy and consultants Matthew Kohut and John Neffinger refute that theory, arguing that leaders would do... View Details

Keywords: Anna Secino

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Lal says. “But 80 to 90 percent of mobile money operations are failures.” “If you don’t identify the right problem, the rest of it will not go anywhere” His research shows that companies are starting their market analyses in the wrong... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

03 Jun 2014
First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods... View Details

Keywords: Sean Silverthorne

13 Nov 2006
Research & Ideas

Science Business: What Happened to Biotech?

sector has lost money during this period, new research shows. What went wrong? Professor Gary Pisano provides answers in the new book Science Business: The Promise, the Reality, and the Future of Biotech, in which he argues that the very... View Details

Keywords: by Sean Silverthorne; Biotechnology

March 2019 (Revised May 2019)
Case

Fetchr: A New Way of Last Mile Delivery

By: V.G. Narayanan and Eren Kuzucu

By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the... View Details

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01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

In a recent case study, professor Alan MacCormack and research associate Jay Wynn swung for the moon—Mars, actually. After two high-profile missions to Mars failed in 2000, MacCormack wanted to understand the organizational and procedural... View Details

Keywords: by Sean Silverthorne

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

began selling one of its beer brands in Argentina five years ago, executives believed success lay in replicating the methods that had led to a strong business in Brazil, said sales officer Carlo Alves de Brito. "In the first year [in... View Details

Keywords: by Julie Jette

08 Nov 2024
HBS Case

What Wartime Service Taught These Historic Leaders

growing—with HBS Research Assistant Shirley Sun. Here, Simons discusses three leaders whose service left a powerful mark, leading to their own success. Business leaders might learn some important lessons from their experiences, he says.... View Details

Keywords: by Avery Forman; Entertainment & Recreation

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

large research and practice infrastructures to produce in-depth insights for a staggering array of public companies, private entities, investment firms, public sector organizations, academic institutions, not-for-profits, and governmental... View Details

Keywords: by David Fubini; Consulting

23 Jun 2009
First Look

First Look: June 23

Ramarajan Publication:In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton. Psychology Press, 2009 Abstract In this chapter we examine factors... View Details

Keywords: Martha Lagace

02 Oct 2007
First Look

First Look: October 2, 2007

struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of want/should conflict until recently. In this paper, we review and synthesize the... View Details

Keywords: Martha Lagace

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

12 Aug 2002
Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

leading investment banker during the bubble. About him Forbes wrote: "...in Quattrone's shop research was expected to serve the bankers' interests. The Internet craze had led analysts at every investment bank to issue glowing reports... View Details

Keywords: by D. Quinn Mills

19 Jan 2011
First Look

First Look: Jan. 18

If,' Asked George? Authors:Leslie Perlow Publication:In Research Alive: Exploring Generative Moments in Doing Qualitative Research, edited by Arne Carlsen and Jane E. Dutton. Copenhagen Business School... View Details

Keywords: Sean Silverthorne

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

is taught should be grounded in research. Even for teachers who do relatively little leadership research, it is still assumed that what they convey to students represents the most important research relevant to the field. Moreover, when... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

11 Mar 2015
Research & Ideas

How Do You Grade Out as a Negotiator?

confident about and what you need to work on." According to how the points are allocated, the app sorts the user into one of five basic negotiating styles, derived from Wheeler's past research (see chart) each with its own strengths and... View Details

Keywords: by Michael Blanding

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

when disruptions hit. The most impressive brands are those that are able to use disruptions as a platform to enhance the delivery of cultural value." To analyze the pattern of cultural demand and the strategies that brands use for negotiating cultural ruptures,... View Details

Keywords: by Martha Lagace

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