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Show Results For
- All HBS Web
(3,144)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- Web
The Art of American Advertising: 1865 - 1910
printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 03 Jan 2023
- Cold Call Podcast
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details
- Web
Video - Institute For Strategy And Competitiveness
Michael E. Porter presents at the Shared Value Leadership Summit on how creating both business and social value makes a company stand out against the competition. 22 JANUARY 2015 Media Mention Divergence Is the Narrative of U.S. Economy... View Details
- 01 Jun 2004
- News
Runner-Up and Lovin’ It
told Greta Van Susteren of Fox News (April 16, 2004). “I’ll be doing endorsements, book deals, et cetera.” He’s also planning to launch a media company and looking to raise $5 to $20 million for the start-up over the next year. Then... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
- Portrait Project
Carlton Burrell
pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details
- 04 Jan 2022
- What Do You Think?
Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?
legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise starting pay to $15 per hour. The... View Details
Keywords: by James Heskett
- Web
The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- Fast Answer
Resources for Investment Management and Financial Analysis
news. S&P Capital IQ Pro News, data, and analysis covering a selection of industries, with strong coverage on financials, energy, materials (including metals and mining), insurance, Tech, Media and Telecom (TMT) and more.... View Details
- Web
Globalization - Faculty & Research
a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late 2015, the company was acquired by JAB Holding Company. Now under private control, new CEO Bob Gamgort led efforts to... View Details
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service... View Details
Keywords: Nancy O. Perry
- Web
Brian Kenny | About
globally, including leading the planning and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and View Details
- Web
A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School
people. And I really liked the media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
- Web
Demonstration Policy | About
event. Photography, Audio and Video Recording, and Media Capturing content, images, or conversations, including photography, audio, video, and live streaming, must comply with the Photographing and Filming on Harvard Property policy and... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, social View Details