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Show Results For
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All HBS Web
(1,797)
- People (4)
- News (339)
- Research (1,110)
- Events (8)
- Multimedia (4)
- Faculty Publications (448)
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 03 Aug 2010
- First Look
First Look: August 3
substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty...
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Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
that egalitarianism distance has a negative causal impact on FDI flows. This effect is robust to a broad set of competing accounts, including the effects View Details
Keywords:
Carmen Nobel
- 05 Dec 2016
- News
The Dragon’s Tale
running out. The old low-cost manufacturing-for-export strategy had run out of steam. They were developing a new economic formula based on stimulating consumer consumption....
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Deborah Blagg
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the...
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Dina Gerdeman
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Mercadal “We use a detailed dataset on electricity transactions to investigate the impact of market-based deregulation in the context of the...
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- 04 Dec 2012
- First Look
First Look: December 4
individuals' cognitive limitations in explaining unethical behavior, we focus on the socio-psychological processes that function as triggers of moral neglect, moral justification and immoral action, and...
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Carmen Nobel
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's...
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- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
Each year hundreds of hardworking HBS students volunteer their time to arrange on-campus conferences that attract a wide variety of top-notch speakers, expert panelists, and enthusiastic audience...
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- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
on social and environmental returns, in addition to financial returns." It became a blueprint for her career. Seegull was vice president of business development at Novica, an e-commerce company connecting...
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- 26 Nov 2013
- First Look
First Look: November 26
increase the impact of a mailed communication on conversion rates to lower-cost, therapeutically equivalent medications, even when the testimonial is presented as coming from a...
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Sean Silverthorne
- 20 Aug 2012
- Research & Ideas
The Acquirers
M&A research examined topics such as how structured credit impacted the buyout boom and bidding strategies of private equity firms, little focus had been placed on the...
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- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
and services (cell phones, for example), or creating jobs—that's where the goals of poverty reduction and economic profit can align. Q: One of the interesting perspectives you...
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Keywords:
by Sean Silverthorne
- 14 Apr 2015
- First Look
First Look: April 14
cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative View Details
Keywords:
Sean Silverthorne
- 01 Apr 2000
- News
The World at a Click
their offers are accepted." There seems to be plenty of room at the top for both Travelocity and Priceline, since each appeals to different consumer markets. In fact, the two companies have recently entered...
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Margie Kelly
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
and academics who looked beyond its economic impact on the broadcasting business, and saw a potentially revolutionary communications medium. These policy makers and academics were influenced by the ideas...
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- 08 Sep 2015
- First Look
September 8, 2015
a detailed financial model that will help students analyze the impact of hiring additional sales people and the consequent impact on sales and...
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Carmen Nobel
- 25 Jul 2018
- News
HBS Alumni Leader, Benefactor Dies at 86
for senior executives when his son was a second-year MBA student. Spangler also chaired the Bank of North Carolina during the 1980s, playing a key role in its merger with the North Carolina National Bank...
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- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
times." Hotels fight back Lodging groups have not taken Airbnb's incursions lightly. Starting in 2016, the American Hotel and Lodging Association backed efforts by the Federal Trade Commission and the state of New York to investigate...
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- 25 Mar 2014
- First Look
First Look: March 25
present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how...
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Keywords:
Sean Silverthorne