Publications

2018
Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality

SSRN

27 Sep 2011
First Look

First Look: September 27

terms expire, changes to the U.S. healthcare system are also of significance to patients and the pharmaceutical industry internationally. This article evaluates how the ACA will affect the size of the biopharmaceutical market and View Details

Keywords: Sean Silverthorne

September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

16 Jun 2010
Working Paper Summaries

Does Diversification Create Value in the Presence of External Financing Constraints? Evidence from the 2008-2009 Financial Crisis

Keywords: by Venkat Kuppuswamy & Belén Villalonga

November 2003 (Revised June 2004)
Case

Samsung and Daewoo: Two Tales of One City

By fiscal year 2000, Samsung had pulled far ahead of other "chaebols," Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of the market value of listed affiliates of second, third, and fourth... View Details

Keywords: Competition; Business Conglomerates; Corporate Strategy; Emerging Markets; Crisis Management; Electronics Industry; South Korea

07 Nov 2023
Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

platforms and realizing the contrast with the real world, where we don’t usually share our pictures when we apply for a job,” Troncoso says. She recalls wondering, “Why do we need them?” Two million applications on Freelancer.com The need for freelancers arises across... View Details

Keywords: by Scott Van Voorhis

14 Jun 2011
First Look

First Look: June 14

Diversion, Rent Extraction and Competition Authors:Andrei Hagiu and Bruno Jullien Abstract This paper studies search diversion by competing intermediaries connecting consumers with third-party stores. First, we show that endogenizing... View Details

Keywords: Sean Silverthorne

December 1974 (Revised February 1985)
Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details

Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

December 2003
Case

Fox and the NFL-1998

By: Bharat N. Anand and Catherine M. Conneely

In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show... View Details

Keywords: Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry

2015
Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details

Keywords: Management Practices and Processes; Advertising

SSRN

Read Now

May 2005 (Revised September 2015)
Case

Hans Wilsdorf and Rolex

By: Geoffrey Jones and Alexander Atzberger

Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other... View Details

Keywords: Entrepreneurship; Geographic Location; Brands and Branding; Luxury; Competitive Advantage; Consumer Products Industry; Switzerland

March 2002 (Revised May 2010)
Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details

Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry

November 2009 (Revised December 2009)
Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

Article

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details

Keywords: Operations; Advertising; Advertising Industry