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January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Computer Industry

June 2003
Compilation

George McClelland at KSR: Planning the First Week

By: Joshua D. Margolis

Supplement to (9-403-163). View Details

Keywords: Computer Industry; Computer Industry

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December 1999
Case

Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"

By: Rosabeth M. Kanter and Jane Roessner

SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details

Keywords: Projects; Transformation; Organizational Structure; Business Strategy; Complexity; Risk and Uncertainty; Success; Information Technology; Internet and the Web; Computer Industry; Computer Industry

December 1999 (Revised April 2002)
Case

International Business Machines Corporation (A)

By: David F. Hawkins

Perform financial ratio analysis to identify changes in IBM's business mix and profitability. Teaching purpose: Ratio analysis. View Details

Keywords: Information Infrastructure; Capital Structure; Performance Efficiency; Business Earnings; Business Model; Private Sector; Commercialization; Computer Industry; Computer Industry

November 1999 (Revised November 2000)
Case

International Business Machines Corporation (C)

By: David F. Hawkins

A financial analyst is examining IBM's 1998 tax note to understand better how the company's 1998 tax note was determined. Teaching purpose: Illustrates deferred tax accounting. View Details

Keywords: History; Earnings Management; Taxation; Decision Making; Business Model; Business Earnings; Information Infrastructure; Mathematical Methods; Private Sector; Accounting Audits; Computer Industry; Computer Industry

August 1996 (Revised January 1998)
Teaching Note

IBM and the Two Thomas J. Watsons TN

Keywords: Computer Industry; Computer Industry

June 1999
Teaching Note

Hewlett-Packard: Creating, Running, and Growing an Enduring Company TN

By: H. Kent Bowen and Courtney Purrington

Teaching Note for (9-698-052). View Details

Keywords: Computer Industry; Computer Industry

March 1990 (Revised December 1992)
Case

Manufacturing Learning Laboratory at Digital Equipment Corp. (A)

By: Dorothy Leonard-Barton and Paul Sagawa

Keywords: Learning; Computer Industry; Computer Industry

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23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

computer problems on a website, companies that design those interactions purely to cut costs don't succeed. But when they actively partner with their customers to deliver a better service experience," she relates, "that's the... View Details

Keywords: by Deborah Blagg; Service

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

computer consulting firm specializing in e-commerce; Akal Security Company; and natural food enterprises such as the Yogi Tea Company), for which he serves as executive vice president. "Our goal is to provide products and services... View Details

Keywords: by Marguerite Rigoglioso

23 Mar 2010
First Look

First Look: March 23

them and many agents are reluctant to sell them. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510040-PDF-ENG A Letter from Prison Eugene SoltesHarvard Business School Case 110-045 Stephen Richards, the former global head of sales at View Details

Keywords: Martha Lagace

23 Jun 2009
First Look

First Look: June 23

port their data between products securely and reliably. This paper reviews the rationale for these principles and examines their impact on competition in the cloud computing ("Internet-software") environment. Download the paper:... View Details

Keywords: Martha Lagace

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

to prevent this apparent discrimination? In their paper “Racial Discrimination in the Sharing Economy,” the researchers note that the most obvious way to squelch racism on Airbnb is to squelch the ability to identify the race of guests or hosts online. To that end,... View Details

Keywords: by Carmen Nobel; Accommodations; Web Services

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Computer Industry; Computer Industry

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Computer Industry; Computer Industry