Multiples - Publications - Faculty & Research

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

key battleground states where candidates typically concentrate their campaign resources. "Marketing is very crucial in an election," Chung says. Lessons For Business Readers Chung says the paper may be the first to analyze the effects of View Details

Keywords: by Dina Gerdeman

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Sherman (@RSherman_25) March 29, 2014 Elberse asked about how Twitter has influenced the players' associations with in philanthropic organizations, noting Fitzgerald's involvement in breast cancer awareness, multiple humanitarian trips to... View Details

Keywords: by Carmen Nobel; Sports

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

13 Mar 2012
First Look

First Look: March 13

ordinary drill bits, severely limited time, and the potentially immobilizing fear that plagued the buried miners. Could the trapped miners and rescue workers mobilize before air and resources were depleted? The case describes the ensuing efforts that draw the resources... View Details

Keywords: Sean Silverthorne

12 Jun 2012
First Look

First Look: June 12

article provides conceptual foundations for analyzing organizations comprising multiple legally autonomous entities, which we call meta-organizations. We assess the antecedents of the emergence of such collectives and the design choices... View Details

Keywords: Sean Silverthorne

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

into their products and services, from sources (e.g., labor conditions in paper plants where company stationery is manufactured) to applications and ultimate fate (e.g., how used computers are disposed of). Whether this is called acknowledgment of View Details

Keywords: by Rosabeth Moss Kanter

07 Nov 2005
Research & Ideas

Exit Interview: HBS Dean Kim Clark

globalization. We're now able to build intellectual capital and facilitate the School's global research across multiple sites all over the world. In the area of entrepreneurship, we've established a strong curriculum and faculty. Looking... View Details

Keywords: by HBS Alumni Bulletin Staff

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

should enable a company to enjoy a higher valuation and earnings multiple because investors will see the future earnings stream as more sustainable and less risky. View Details

Keywords: by Robert S. Kaplan

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

employers who offered a too-generous plan? Since long-term effects of the disease are measured in decades, it is complicated to figure out a business case for diabetes, said one alumnus. Participants said that since many people with diabetes have View Details

Keywords: by Martha Lagace; Health

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

the big Internet wins of the late 1990s, you may not know a thing about early-stage investing. By the same token, if you had 10 failures in multiple industries, you might not know anything either. But you will if you keep paying... View Details

Keywords: by David Amis & Howard Stevenson

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

application of that work to the company's own products." Now a provider to multiple vendors, Big Blue has become eager to be part of the solution to a problem rather than determined to be the only solution. Long a leading... View Details

Keywords: by Jim Aisner

07 Aug 2000
Research & Ideas

Rocket Science Retailing

color from 30% to 9%. Use a variety of forecasting approaches. Most companies we surveyed limit themselves to just one type of forecasting. Generally, a single forecast for each item is generated by the buyer or by a small group from merchandising. But generating View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving... View Details

Keywords: by Peter K. Jacobs; Advertising

19 Sep 2024
Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

caregiving responsibilities, as well as workers in countries with strict hourly limits, Choudhury says. Scheduling talks in multiple time zones During real-time, or synchronous, communication—including in-person meetings, video... View Details

Keywords: by Michael Blanding

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

average winds, Cape Wind will provide three quarters of the Cape's and Islands' electricity needs." As the case details, however, before Cape Wind could realize its ambitions it first had to weather multiple regulatory, legal, and public... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

08 Nov 2010
Research & Ideas

How to Fix a Broken Marketplace

not sufficient to assign every student to a school. Annually, while about 17,000 students would receive initial offers from multiple schools, about 50,000 received a single initial offer, and 30,000 were hastily shoved into schools that... View Details

Keywords: by Carmen Nobel; Health

23 Sep 2008
First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software development projects. Consistent with... View Details

Keywords: Martha Lagace

13 Oct 2015
First Look

October 13, 2015

Here we explore the effects of "sleeping on it" on preference-based decisions among multiple options. In two studies, individuals viewed several attributes describing a set of items and were asked to select their preferred item... View Details

04 Jun 2018
Research & Ideas

Think of it as Professors in Cars Having Coffee

that's more accessible? Moon: We're hoping for multiple byproducts. One is that we hope that people will feel a connection to HBS. It's a way to bring the community together in conversation a little bit, but it's also absolutely a way to... View Details

Keywords: by Sean Silverthorne; Education; Entertainment & Recreation

19 Nov 2014
HBS Case

Marketing Marijuana

like Philip Morris and R.J. Reynolds are looking carefully at this, but they are not going to make a move until the recreational market is more established and looks likely to go national." It is likely, however, that some entrepreneurial marijuana companies may... View Details

Keywords: by Michael Blanding; Food & Beverage

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