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  • 15 Dec 2023
  • News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and ask the alumni about what media moved them this year. What changed their minds or... View Details
  • 01 Mar 2024
  • News

Unlocking the Power of Community

these customer-friendly terms: “Let’s make this experience first. The explanation can come later. Or never,” Fung says. For sports media brand Bleacher Report and the basketball fans who watch the cable channel TNT, that Web3-enabled... View Details
Keywords: April White
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

also offer other forms of evidence of past success in similar relationships, such as media or trade reports. 3. Make dependence a factor The more dependent you are on someone, the more willing you'll be to trust her. This phenomenon plays... View Details
Keywords: by Deepak Malhotra
  • Web

Building a Better World: The Harvard Builders Club - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • Web

Moving to the Lower 48 from Alaska for my MS/MBA - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • 11 May 2023
  • News

How FOMO Became a Fixture

It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick McGinnis (MBA 2004), shares the genesis of the phrase, the impact... View Details
  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
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  • Web

Your Alumni Community - Alumni

whenever you need it, wherever you are. Social Media Feeds Hello l’m Rebekah Kim (Class of ‘26) and a member of the Women’s Student Association @hbswomen leadership. l’m taking over @hbscpd instagram to cover the 2024 Women’s Leadership... View Details
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies, such that our power is someone... View Details
Keywords: by Jay Fitzgerald
  • Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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  • 29 Aug 2022
  • Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser
  • 21 Oct 2013
  • Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports
  • October 2020 (Revised July 2023)
  • Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis
This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details
Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry
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  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane]... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • Web

2 Tips to Beat Imposter Syndrome - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • Web

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • 31 Aug 2007
  • Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
  • 04 Sep 2017
  • Blog Post

HBS Startup Bootcamp and Founders Unfiltered

I’ve kept a list of new product and business ideas on my phone for over 10 years now. While they range from dog toys to B2B SaaS businesses, they all have one thing in common: they only exist on my phone. I’ve never seriously pursued any of them. The excuses for this... View Details