Marketing Plans - Publications - Faculty & Research

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

common ground between communist Vietnam and capitalist foreign investors. "Here in Vietnam you have a situation in which the market is small, and the bureaucracy is dense after many years of war and a View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen... View Details

Keywords: Tech

Web

McCollum Center | About

detergents, and plastics. Within the company, he launched departments devoted to market research, research and development, and planning and coordination. Leonard McCollum with Dean George Baker (1962–1970)... View Details

16 Apr 2020
Research & Ideas

Has COVID-19 Broken the Global Value Chain?

manufactured by another firm elsewhere, and distributed by dealers everywhere—all underwritten by global cash flows. Often these networks are established without much redundancy planning or other risk-mitigation factors to counter... View Details

Keywords: by Sean Silverthorne

01 Dec 2022
News

My First Job

was to help Taiwan build a presence in the semiconductor business. Taiwan’s government had set up an economic planning group led by Morris Chang, formerly of Texas Instruments, who conceived of and started what is now Taiwan Semiconductor... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

17 May 2016
First Look

May 17, 2016

subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are sufficient to guarantee the existence... View Details

Keywords: Sean Silverthorne

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari... View Details

Keywords: by Martha Lagace

Web

Annual Report 2020 - Annual Report 2020

ASSOCIATE PROFESSORS Alison Wood Brooks Associate Professor, Negotiation, Organizations & Markets Prithwiraj Choudhury Associate Professor, Technology & Operations Management Marco Di Maggio Associate Professor, Finance Joshua... View Details

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Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

Action Plan Attract additional Black talent to all parts of the HBS community. HBS is a partnership among faculty, students, staff, and alumni. We will take direct action to attract Black talent to all four parts of this partnership more... View Details

11 Apr 2024
News

Mission Control

relativity. Those interests led to degrees from the Technical University of Vienna and even some opportunities to work on projects at CERN, the European Organization for Nuclear Research. But his life plans took a sharp turn on a Tuscany... View Details

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Providers - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key Stakeholders Key Stakeholders... View Details

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Harvard Business School

later, HBR asked Jones to assess the progress of Black managers at corporations in the United States. In 1986, he wrote the HBR article, “Black Managers, The Dream Deferred.” From New York Telephone he moved to AT&T, where he oversaw nationwide strategic View Details

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from the women in the farming family. During harvest season in... View Details

03 Jun 2020
Blog Post

How to Thrive as a Remote Manager and Employee

access to resources prior to start date Online employee handbooks Related Resources: White Paper How Remote Work is Changing What We Think About Onboarding Onboarding Buddy Program at GitLab LinkedIn 5 Day Virtual Onboarding Plan Be... View Details

21 Jan 2014
First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before... View Details

Keywords: Sean Silverthorne

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

of action rather than say, 'I've been given $50,000, now let me try to do the best I can.'" You have to understand what you're leading, adds Sasser. Expertise in only one area—think John Sculley's unsuccessful jump from Pepsi consumer View Details

Keywords: by Martha Lagace

20 Jan 2023
News

Free Spirits

year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa Royle (Courtesy Tilden... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

01 Dec 2004
News

Marquis Jet Takes Off

partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details

Keywords: by James Heskett

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

capacity, shelf life, and customer demand. Such risks aren't new. In fact, "the underpinnings of problems today started two decades ago," says Craig Holmes, director of business continuity planning for Aon Risk Consultants,... View Details

Keywords: by David Stauffer

Publications