Publications

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April 2000 (Revised July 2001)
Case

Oxford Health Plans (B): Crisis Strikes

By: Robert S. Huckman and Jody H. Gittell

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Crisis Management; Health Care and Treatment; Health Industry; United States

Find at Harvard

May 1999 (Revised July 2000)
Teaching Note

Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN

By: Jody H. Gittell and Sandra J. Sucher

Teaching Note for (9-898-172). A rewritten version of an earlier teaching note. View Details

Keywords: Health; Health Care and Treatment; Medical Specialties; Health Testing and Trials; Valuation; Service Operations; Balance and Stability; Production; Demand and Consumers; Risk and Uncertainty; Technology; Health Industry

January 2014 (Revised March 2014)
Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch

Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Health Industry; Health Industry; Japan

March 2000
Teaching Note

Oxford Health Plans (A): Specialty Management [and] Oxford Health Plans (B): Crisis Strikes TN

By: James L. Heskett, Richard M.J. Bohmer and Jody H. Gittell

Teaching Note for (9-898-042) and (9-800-366). View Details

Keywords: Business or Company Management; Crisis Management; Medical Specialties; Health Care and Treatment; Health Industry; United States

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

November 2015 (Revised October 2016)
Case

athenahealth's More Disruption Please Program

By: Robert F. Higgins and Erin Trimble

Keywords: Health Care Entrepreneurship; Health Care; Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare IT; Disruptive Innovation; Disruptive Change; Health Industry; Boston

05 May 2016
News

The Real Cost of Ignoring Mental Health in the Workplace

04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

for a more careful approach, suggesting that we place too much emphasis on intuition and personal experience as opposed to the "wisdom of crowds," mathematical models, and systematically-collected data. He argues that... View Details

Keywords: by James Heskett

March 2006
Teaching Note

Investment Policy at New England Healthcare (TN)

By: Luis M. Viceira

Keywords: Investment Funds; Health Industry

01 Mar 2012
News

How to Close the Health Gap

higher rates in poor countries. You’ve heard of the wealth gap. Welcome to the health gap. The people who need the medicines most in the world are the least likely to receive them. “Now that we have such extraordinary capabilities, what... View Details

Keywords: Sean Silverthorne; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Health Industry; Health Industry; Europe; North and Central America

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01 Jun 2009
News

Doctor Innovation—Shaking up the Health System

March 2012 (Revised January 2013)
Case

Boston Children's Hospital: Measuring Patient Costs

By: Robert S. Kaplan, Mary L. Witkowski and Jessica A. Hohman

The case describes two pilot projects on applying activity-based costing to measuring the cost of treating patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses... View Details

Keywords: Health Care; Time-Driven Activity-Based Costing; Costing; Hospitals; Activity Based Costing and Management; Mathematical Methods; Health Industry

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

profoundly." Scientific innovation is moving into companies such as BofA that you wouldn't expect, she adds. "We think of automakers focusing primarily on design, but the growing emphasis on alternative fuels is causing some of them to View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

2023
Article

Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation

By: Jan B. Brönneke, Annika Herr, Simon Reif and Ariel D. Stern

Germany’s 2019 Digital Healthcare Act (Digitale-Versorgung-Gesetz, or DVG) created a number of opportunities for the digital transformation of the health care delivery system. Key among these was the creation of a reimbursement pathway for patient-centered digital... View Details

Keywords: Digital Transformation; Applications and Software; Product Development; Insurance; Policy; Health Industry; Germany

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30 Jul 2020
News

Entrepreneurship and Investing During the Global Crisis

11 Nov 2015
Working Paper Summaries

Public R&D Investments and Private-sector Patenting: Evidence from NIH Funding Rules

Keywords: by Danielle Li; Health; Health; Health; Health

January 2001
Case

Merck Global Health Initiatives (B): Botswana

By: James E. Austin, Diana Barrett and James Weber

The case series focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation,... View Details

Keywords: Health Disorders; Health Care and Treatment; Private Sector; Public Sector; Alliances; Problems and Challenges; Africa; Botswana