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  • May 2023 (Revised June 2023)
  • Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
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  • 2016
  • Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
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  • November 2012 (Revised July 2014)
  • Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

transformed nearly every major industry for the past quarter century." Think of software platforms as ring leaders of ecosystems in which a few or many companies can participate to reach users. These core products, like Windows, for... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services

    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • 09 Apr 2012
    • Research & Ideas

    Who Sways the USDA on GMO Approvals?

    Traditional Theories Break Down As Hiatt began investigating, he found that traditional theories of capture such as lobbying and campaign contributions had little effect on whether any particular GMO was approved. Even more direct means of influence such as scientific... View Details
    Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
    • 2009
    • Report

    Clusters, Cluster Policy, and Swedish Competitiveness

    By: Christian H.M. Ketels
    Proximity enables firms to take advantage of knowledge spill-overs and exploit supplierdemand linkages with other entities engaged in related activities. Cluster strength thus seems to be one of the important determinants of prosperity differences across geographies.... View Details
    Keywords: Policy; Knowledge Use and Leverage; Industry Clusters; Business and Government Relations; Competitive Strategy; Competitive Advantage; Sweden
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    • Web

    Financial Accounting Online Course | HBS Online

    Forecasting: Metropolis Health Care IRR and Payback Period Industry Insights: Assessing Financial Statements Show Hide Details Concepts Pro Forma and Free Cash Flows Valuation Lease Accounting Featured Exercises Prepare pro-forma... View Details
    • Web

    California - Global

    minute walk from Burlingame Caltrain station . The closest BART stop is Millbrae station which is a 10 minute taxi ride to the CRC. New Research on the Region October 2024 Teaching Material The Semiconductor Industry By: Andy Wu , Steve... View Details
    • 23 Oct 2000
    • Research & Ideas

    The Strategy-Focused Organization

    development, and employee capabilities, they can improve their position relative to competitors, so that when the external environment improves, they will enjoy profits much higher than the industry average. How senior executives react... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 30 May 2007
    • Research & Ideas

    Health Care Under a Research Microscope

    death. Professor Alvin Roth has used his expertise in game theory, experimental economics, and market design to create a program that helps match kidney donors with potential recipients. His work also matches medical residents with jobs... View Details
    Keywords: by Sean Silverthorne; Health; Biotechnology
    • September 2020 (Revised June 2023)
    • Supplement

    Spreadsheet Supplement to Artea Teaching Note

    By: Eva Ascarza and Ayelet Israeli
    Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
    Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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    • September 2020 (Revised July 2022)
    • Exercise

    Artea (D): Discrimination through Algorithmic Bias in Targeting

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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    • August 2011 (Revised October 2011)
    • Supplement

    Lady Gaga (B)

    By: Anita Elberse and Michael Christensen
    In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
    Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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    • June 7, 2016
    • Comment

    Can Brand Trump Win a Presidency?

    By: John A. Quelch
    In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
    Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Administration Industry; United States
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    • 06 Jul 2023
    • News

    Lessons from Major League Baseball's Game-Changing Innovations

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details
    • October 2015 (Revised January 2017)
    • Case

    UPower Technologies Inc.

    By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind
    The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce... View Details
    Keywords: Nuclear; Nuclear Energy; Nuclear Power; Energy Markets; New Nuclear; Entrepreneurial Finance; Entrepreneurial Marketing; Business ＆ Government Relations; Off-grid; Energy; Renewable Energy; Energy Generation; Energy Sources; Entrepreneurship; Marketing; Business and Government Relations; Energy Industry; Utilities Industry; United States
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    • July 2024
    • Teaching Note

    Leading Culture Change at Microsoft Western Europe

    By: Amy C. Edmondson and Catherine Huang
    This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
    Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe
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    • Web

    Corporate Strategy - Institute For Strategy And Competitiveness

    actions guarantees superior economic performance. Companies compete at the level of individual businesses, where strategic positioning within an industry creates value for customers. Successful strategy at the corporate level must produce... View Details
    • Fast Answer

    Financial databases: certification and training

    Certification: This is a foundational certification covering core functionality within Datastream, designed to get you started The Datastream Certification allows you to demonstrate your knowledge of a product that is widely... View Details