computer - Publications - Faculty & Research

20 Jan 2009
Research & Ideas

Risky Business with Structured Finance

modeling exercise (using the same computer tools employed by the ratings agencies) that demonstrates that the challenge of rating structured products lies in their extreme sensitivity to estimation errors—that even modest imprecision in... View Details

Keywords: by Julia Hanna; Banking; Financial Services

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

into their products and services, from sources (e.g., labor conditions in paper plants where company stationery is manufactured) to applications and ultimate fate (e.g., how used computers are disposed of). Whether this is called... View Details

Keywords: by Rosabeth Moss Kanter

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

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March 2003
Teaching Note

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)

By: Stefan H. Thomke

Teaching Note for (9-600-028) and (9-600-029). View Details

Keywords: Computer Industry; Computer Industry

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September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

By: Stefan H. Thomke and Andrew Robertson

Supplements the (A) case. View Details

Keywords: Computer Industry; Computer Industry

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01 May 2007
First Look

First Look: May 1, 2007

sharers but do not contribute files. Assuming that upload bandwidth is scarcer than download bandwidth and efficient allocation, we compute the expected bandwidth obtained by each peer. We show that (i) while the exact formula is complex,... View Details

Keywords: Sean Silverthorne

August 2004 (Revised April 2007)
Case

Intel Capital, 2005 (A)

By: David B. Yoffie, Barbara Mack, Adriana Boden and Lee Rand

All companies in a technology-intensive industry must worry about the development of their ecosystems and, in particular, the availability and cost of complementary assets. One strategy for promoting complements is to invest in them directly. Explores Intel's strategy... View Details

Keywords: Information Technology; Venture Capital; Competition; Corporate Strategy; Investment; Assets; Corporate Finance; Computer Industry; Computer Industry; Computer Industry; United States

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01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company... View Details

Keywords: by John Quelch; Sports

29 Aug 2006
First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details

Keywords: Sean Silverthorne

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

manufacturer can increase profits and reduce inventory risks. To demonstrate that improvement, we ran a computer simulation that tests various inventory policies for three groups of SKUs in the same product line — one group with low... View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

high-speed Internet access over a short distance of a few hundred feet. A portable computer or PDA equipped with a Wi-Fi card can tap into the hot spot and jump onto the Net for wireless surfing. Although the hot-spot phenomenon is big... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

prepared to talk by speaker phone with one of the computer era's most successful "serial entrepreneurs." After the students reviewed a case that involved setting the price for Handspring Inc.'s first public stock offering,... View Details

Keywords: by John S. Rosenberg

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

with a member of the Executive Education staff. EE: How has "Delivering Information Services" evolved in the nearly thirty years it has been taught? Nolan: The course has kept pace with all three of the dominant eras in information technology (IT): from... View Details

Keywords: by Staff

04 Oct 2006
Lessons from the Classroom

Surviving Success: When Founders Must Go

something more valuable." In the latter scenario, it's much more likely that Cirne will become a "guest prince" within the company's kingdom, Wasserman observes. As a postscript, Cirne did cede his chairman role and stay on as CTO. And in March, View Details

Keywords: by Julia Hanna; Technology

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

schedules, and other factors in an era when computers were helpful but not critical to pricing strategy. The result: A price change was more an annual or semiannual event. But these days, when companies can analyze consumer data and use... View Details

Keywords: by Kristen Senz; Retail

20 Mar 2005
Research & Ideas

Lessons of Successful Entrepreneurs

his current stint at General Catalyst, a private equity fund. Filipowski, who founded software maker PLATINUM Technology and sold it to Computer Associates International in 1999 for approximately $4 billion, said one ingredient for his... View Details

Keywords: by Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

computational power for model estimation. We overcome computational burden by utilizing an improved simulator for likelihood evaluation and the general-purpose computing on... View Details

Keywords: Sean Silverthorne

May 2017 (Revised February 2018)
Supplement

VMware and the Public Cloud (B)

By: Raffaella Sadun and Christine Snively

Supplements the (A) case. View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Computer Industry; Computer Industry

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July 2011 (Revised January 2013)
Case

Digital Microscopy Is Making Me Crazy!

By: Willy Shih

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details